17 Jul 2025 T−365
At midnight ET, exactly one year before release, IMAX opened sales for one 70mm showtime per site over opening weekend at about 26 locations worldwide. About 95% of seats sold within an hour. Resale listings reached $300 to $400 against a $25 to $28 ticket.
USCAUKGLOBALReported
IMAX · AMC Theatres · Regal · Scarcity & collectibles
18 Apr 2026 T−90
Universal posted a 30-second spot with LeBron and Bronny James under the line "It was never a myth, it's a legacy".
USConfirmed
LeBron James · Bronny James · Talent as distribution
13 May 2026 T−65
A Time cover story confirmed Lupita Nyong'o as Helen of Troy. Elon Musk agreed with commentator Matt Walsh's attack on the casting and later said Nolan "wants the awards".
USGLOBALReported
Lupita Nyong'o · Time
21 May 2026 T−57
In an Elle interview, Nyong'o said she supported Nolan's intention and that the cast is representative of the world. She declined to spend her time on a defence.
GLOBALReported
Lupita Nyong'o
01 Jun 2026 T−46
Premium Audio Company called it the biggest global collaboration for its two brands, with co-branded campaigns run through their social channels.
GLOBALConfirmed
Klipsch · Onkyo
03 Jun 2026 T−44
The Los Angeles venue, part-owned by a filmmakers' group that includes Nolan and producer Emma Thomas, set three 70mm shows a day from 17 July with the American Cinematheque.
USReported
American Cinematheque
04 Jun 2026 T−43
Premium-format tickets went on sale six weeks out, with standard showtimes held back until later. AMC's app paused and queues reached an hour on AMC and Fandango.
USReported
AMC Theatres · Fandango · IMAX · Scarcity & collectibles
09 Jun 2026 T−38
Cinemark and Regal teased a sculpted Trojan horse tub, a 170oz tub and a 44oz cup. IMAX had shown a camera-shaped bucket with a light-up viewfinder; Cineplex's shop lists it as sold out.
USCAReported
Cinemark · Regal · IMAX · Cineplex · Scarcity & collectibles
16 Jun 2026 T−31
The UK's largest screen sold 28,000 tickets in its first 24 hours, more than double the venue's record set by Dune Part Two.
UKReported
BFI IMAX
01 Jul 2026 T−16
Nolan's long-time watch partner made a bronze Khaki Field Auto that does not appear in the film, priced at CHF 1,195 and on sale from release day. Critics called it merchandise first.
GLOBALReported
Hamilton · Scarcity & collectibles
06 Jul 2026 T−11
Damon, Holland, Zendaya, Hathaway, Pattinson, Nyong'o, Theron and Travis Scott walked the carpet at the London world premiere, eleven days before release.
UKGLOBALReported
Matt Damon · Tom Holland · Zendaya · Anne Hathaway · Travis Scott