Pre-launch › Trailer campaign · 01 Jul 2025 · T−381
First teaser plays only in cinemas, with Jurassic World Rebirth
A teaser with Tom Holland's Telemachus and Jon Bernthal asking who has a story about Odysseus ran before Universal's Jurassic World Rebirth. It was not posted online.
Why it matters
Footage was a reward for buying a ticket, a year before release, and it promoted the studio's own summer tentpole at the same time.
AnalysisDetails
- Date
- 01 Jul 2025 · T−381
- Phase
- Pre-launch › Trailer campaign
- Category
- Trailer & teaser
- Markets
- Global
- Led by
- Studio-led
- Partners
- Tom Holland
- Channels
- Cinema
Sources 3
- Christopher Nolan's 'The Odyssey' Trailer Is Playing Only in TheatersTheWrap · 01 Jul 2025 · thewrap.com · SecondaryVerifies: Teaser screening only in cinemas with Jurassic World Rebirth
- Christopher Nolan's The Odyssey Reveals First PosterEmpire · 02 Jul 2025 · empireonline.com · SecondaryVerifies: First poster with the tagline "Defy The Gods"
- 'The Odyssey' Trailer Leaks OnlineDeadline · 01 Jul 2025 · deadline.com · SecondaryVerifies: Theatre-only teaser leaked online; contents
More from trailer campaign
01 Jul 2025 T−381
The theatre-only teaser leaks online the same day
Recordings of the teaser spread online within hours. Deadline described it but did not link to it.
GLOBALReported
Fan / organic
12 Dec 2025 T−217
Six-minute prologue plays before 70mm Sinners and One Battle After Another
A near six-minute Trojan horse sequence ran ahead of IMAX 70mm re-releases of two other studios' films. From 19 December a shorter version played before every Avatar: Fire and Ash screening, and the full prologue before its IMAX shows.
GLOBALReported
IMAX
22 Dec 2025 T−207
First trailer goes online, six months after the cinema teaser
Universal posted the first trailer on YouTube, with shipwrecks, the Trojan horse and short looks at Holland and Anne Hathaway. IMAX posted its own version the same day.
GLOBALConfirmed
Anne Hathaway · IMAX