Pre-launch › Hype acceleration · 16 Jun 2026 · T−31
BFI IMAX in London sells £750,000 of tickets in a day
The UK's largest screen sold 28,000 tickets in its first 24 hours, more than double the venue's record set by Dune Part Two.
The numbers
- £750,000BFI IMAX first-day salesStudio-reported · GBP · One venue, first 24 hours on sale · as of 16 Jun 2026ReportedSource: VarietyStated by the venue. Advance sales, not box office.
Details
- Date
- 16 Jun 2026 · T−31
- Phase
- Pre-launch › Hype acceleration
- Category
- Cinema & exhibition
- Markets
- United Kingdom
- Led by
- Partner-led
- Partners
- BFI IMAX
- Channels
- Ticketing
Sources 1
- The Odyssey Breaks BFI Imax Ticket Sales RecordsVariety · 16 Jun 2026 · variety.com · SecondaryVerifies: 28,000 tickets and £750,000 in the first 24 hours at BFI IMAX; previous record Dune: Part Two £366,000
More from hype acceleration
17 Jul 2025 T−365
IMAX 70mm opening-weekend tickets go on sale a year early and sell out
At midnight ET, exactly one year before release, IMAX opened sales for one 70mm showtime per site over opening weekend at about 26 locations worldwide. About 95% of seats sold within an hour. Resale listings reached $300 to $400 against a $25 to $28 ticket.
USCAUKGLOBALReported
IMAX · AMC Theatres · Regal · Scarcity & collectibles
18 Apr 2026 T−90
LeBron and Bronny James front a 30-second spot
Universal posted a 30-second spot with LeBron and Bronny James under the line "It was never a myth, it's a legacy".
USConfirmed
LeBron James · Bronny James · Talent as distribution
13 May 2026 T−65
Time cover confirms Nyong'o as Helen; Musk joins a racist backlash
A Time cover story confirmed Lupita Nyong'o as Helen of Troy. Elon Musk agreed with commentator Matt Walsh's attack on the casting and later said Nolan "wants the awards".
USGLOBALReported
Lupita Nyong'o · Time
