Our credibility is the product. These standards apply to every dossier, timeline entry and article.
Evidence labels
Every factual claim on a timeline or in a key-numbers block carries one label. Each label has a glyph as well as text, so it never relies on colour.
| Label | Meaning | Minimum bar |
|---|---|---|
| Confirmed | Verified by a primary source, or by two independent credible outlets | Primary source, or two independent outlets |
| Reported | Reported by one credible outlet, not independently confirmed | One credible outlet |
| Observed | Documented by our team directly (posts, screenshots, in person), or organic fan activity | Archived evidence we hold |
| Unverified | Circulating, but the evidence is weak, contradictory or social-only | Published only with explicit caveats |
Separately, Analysis marks our own interpretation, such as how a campaign was built or why something worked. It is always set apart from reported fact.
Metrics
Every number states its value, unit, currency, basis and as-of date, plus its source and label.
- Gross and net box office are never mixed or compared without saying so.
- Local currency and USD are never mixed without labels.
- Platform and studio figures (views, reach, media value) are marked as platform- or studio-reported. We do not present them as independently audited.
- Our counts (such as a campaign's activity mix) are labelled as our count, not studio spend.
Sources
- We prefer primary sources: official releases, newsroom posts, agency case studies, research firm reports and on-record interviews.
- Aggregators and auto-translated reposts are leads, not sources. We trace them to the original; until we do, anything resting on them is Unverified.
- Every source is stored with publisher, date, URL, language and an archived snapshot taken when we cite it. Non-English sources are welcome, and we note when we translate.
Timelines
Each campaign has a Day 0 anchor, usually the film's primary US wide release. Every activity's T-offset is computed from that date. Launch covers T−7 to T+7; pre-launch is everything before and post-launch everything after. Controversies sit on the timeline like any other activity.
Corrections
Dossiers are living documents. Each shows when it was last updated and keeps a public changelog. Material errors are corrected with a visible note, never silently. Every dossier also lists what we still cannot verify.
Submit a source
If you can confirm, correct or add to a timeline, we want to hear from you. Email contact@hypespool.com with the page, what is wrong or missing, and a link to your source. Corrections are logged in each dossier's changelog. See our Terms for how we use submissions.
Independence
Editorial is separate from any sponsorship or partnership. We do not accept payment from studios or brands for coverage of their campaigns. Interviews are on the record by default, and interviewees may check their own quotes for accuracy but do not approve the piece.