Launch › Release window · 14 Jul 2026 · T−3
Fans cross state lines and book 2 a.m. shows for 70mm
Variety profiled fans driving hours, buying several showtimes months ahead and taking overnight slots to see the film in IMAX 70mm.
ReportedUSFan / organic
Details
- Date
- 14 Jul 2026 · T−3
- Phase
- Launch › Release window
- Category
- Fan & organic
- Markets
- United States
- Led by
- Fan / organic
- Channels
- Press, Social
Sources 1
- 'The Odyssey': Inside the Frenzy for Imax 70mm TicketsVariety · 14 Jul 2026 · variety.com · SecondaryVerifies: Fans crossing state lines and booking 2 a.m. 70mm screenings
More from release window
10 Jul 2026 T−7
Nolan calls the casting debate "irrelevant"
Speaking to The Telegraph, Nolan said pre-release arguments are irrelevant because no one having them has seen the film, and compared it with his years on Batman.
UKGLOBALReported
Studio-led
14 Jul 2026 T−3
New York premiere with soldiers and a 40-foot Trojan horse
The tour closed Lincoln Square in Manhattan with costumed soldiers and the film's practical Trojan horse.
USReported
Studio-led · Spectacle for social proof
19 Jul 2026 T+2
IMAX takes $51.8M of the opening, $6.3M from 41 70mm screens
IMAX screens took close to 24% of the North American weekend. Twenty-six markets had their biggest IMAX opening ever.
GLOBALReported
IMAX