Pre-launch › Trailer campaign · 25 Jan 2026 · T−173
AFC Championship spot gives the first look at Travis Scott
A minute-long spot aired during Fox's broadcast of the Patriots and Broncos AFC Championship game. Scott's character silences a hall with a staff and tells of the trick that broke Troy.
Why it matters
The campaign used a playoff game rather than the Super Bowl, and a music star rather than a lead actor, to reach a broad TV audience.
AnalysisDetails
- Date
- 25 Jan 2026 · T−173
- Phase
- Pre-launch › Trailer campaign
- Category
- TV & content integration
- Markets
- United States
- Led by
- Studio-led
- Partners
- Travis Scott, Fox
- Channels
- TV
Sources 1
- Travis Scott Seen In New TV Spot For Christopher Nolan's 'The Odyssey'Deadline · 25 Jan 2026 · deadline.com · SecondaryVerifies: Minute-long spot during Fox's AFC Championship broadcast; first look at Travis Scott
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