Pre-launch › Hype acceleration · 17 Jul 2025 · T−365
IMAX 70mm opening-weekend tickets go on sale a year early and sell out
At midnight ET, exactly one year before release, IMAX opened sales for one 70mm showtime per site over opening weekend at about 26 locations worldwide. About 95% of seats sold within an hour. Resale listings reached $300 to $400 against a $25 to $28 ticket.
Why it matters
Selling tickets to a film still being shot turned the format itself into the scarce product, and the sell-out became the year's first headline about the film.
AnalysisThe numbers
- $1.5MSales in the first hourTrade estimate · USD · IMAX 70mm, opening weekend, about 26 sites · as of 18 Jul 2025ReportedSource: The Hollywood ReporterAttributed by THR to exhibition sources. Advance sales, not box office.
- 95%Share of seats sold within an hourTrade estimate · IMAX 70mm, opening weekend · as of 18 Jul 2025ReportedSource: The Hollywood Reporter, Variety
Details
- Date
- 17 Jul 2025 · T−365
- Phase
- Pre-launch › Hype acceleration
- Category
- Cinema & exhibition
- Markets
- United States, Canada, United Kingdom, Global
- Led by
- Studio-led
- Partners
- IMAX, AMC Theatres, Regal
- Channels
- Ticketing, IMAX social
- Mechanics
- Scarcity & collectibles
Sources 3
- Christopher Nolan's 'Odyssey' Sells Out in Imax 70mm a Year EarlyThe Hollywood Reporter · 18 Jul 2025 · hollywoodreporter.com · SecondaryVerifies: Tickets on sale at midnight Thursday ET; 95% sold within an hour; about $1.5M; resale at $300 to $400
- 'The Odyssey' Early Tickets Sold Out, Scalpers Reselling at $200+Variety · 17 Jul 2025 · variety.com · SecondaryVerifies: Sale exactly one year before release; 95% of seats sold in under 24 hours
- 'The Odyssey' 70MM Imax Tickets Selling Out For Regal & AMCDeadline · 18 Jul 2025 · deadline.com · SecondaryVerifies: Regal sold out in under 12 hours; 22 US and Canada sites; one 70mm showtime per site for the first four days
More from hype acceleration
18 Apr 2026 T−90
LeBron and Bronny James front a 30-second spot
Universal posted a 30-second spot with LeBron and Bronny James under the line "It was never a myth, it's a legacy".
USConfirmed
LeBron James · Bronny James · Talent as distribution
13 May 2026 T−65
Time cover confirms Nyong'o as Helen; Musk joins a racist backlash
A Time cover story confirmed Lupita Nyong'o as Helen of Troy. Elon Musk agreed with commentator Matt Walsh's attack on the casting and later said Nolan "wants the awards".
USGLOBALReported
Lupita Nyong'o · Time
21 May 2026 T−57
Nyong'o answers the backlash: "This is a mythological story"
In an Elle interview, Nyong'o said she supported Nolan's intention and that the cast is representative of the world. She declined to spend her time on a defence.
GLOBALReported
Lupita Nyong'o