MoviesSony Pictures (Columbia)Spider-Man: Brand New Day

Dossier · previewPost-launch · T+8016 markets

Spider-Man:Brand New Day

Our read: A global launch built market by market. The trailer broke records, but the campaign was won locally: cricket in India, a sitcom cameo, regional anthems, and brands that treated the release as one of the last unskippable ad slots.

Analysis

The Hypespool deskNot yet publishedUpdated 19 Oct 2026 · changelog (4)80 sources

Unverified sample. This dossier is built from a research sample the desk has not yet checked. Evidence labels reflect the sources it cites, so nothing is marked Confirmed. Figures as of 19 Oct 2026. How we label evidence

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Sony Pictures (Columbia)Brand New Day

Studio: Sony Pictures (Columbia)with Marvel Studios
Director: Destin Daniel Cretton
Day 0 anchor: 31 Jul 2026US wide release
Research period: Mar → Sep 2026T−4 mo → T+2 mo
Formats: IMAX · ScreenX · 4DX6 languages
Franchise: Spider-Man / MCU

Release by market29 JulChina · Germany · Finland · Italy30 JulIndia · Argentina · Australia · Hong Kong · Singapore · Ukraine31 Jul · T0US, UK and most other marketsReported

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Overview

Key numbers with their sources

How we count →

$309MBrand-partner media valueTrade estimate · USD · Global · as of Jul 2026ReportedSource: Deadline, ForbesPromotional value as reported; the method behind the figure is not published.

165Brand partnersGlobal · as of Jul 2026UnverifiedSource: DeadlineThe full roster was never published. Count not yet matched to a primary list.

718.6MTrailer 1 views, first 24 hoursStudio-reported · All platforms · as of 19 Mar 2026ReportedSource: Express Tribune

2.86BSocial universe reachResearch firm · Five platforms (RelishMix) · as of Release week, Jul 2026ReportedSource: Deadline

₹75 CrIndia opening dayGross · INR · India, all languages · as of 30 Jul 2026ReportedSource: Ormax MediaGross. A separate trade figure puts day-1 net at ₹61 Cr.

88%Buzz score, release weekResearch firm · India, Ormax Cinematix · as of Release week, Jul 2026ReportedSource: Ormax Media

Major themes Analysis

1
Local over global
India got its own release date, its own anthems, cricketers in the hero's shoes and a sitcom cameo. The pattern repeats in Mexico, Japan and Indonesia.
2
The release as the last mass audience
Partners paid for scenes, not just shelf space. BMW and Samsung were written into the plot; others sat in the background.
3
Fans as a channel
A TikTok fan-edit contest, a puzzle trailer and organic memes turned the audience into distribution, and Marvel sold one of the memes back to them.
4
Street-level spectacle
Cobwebbed snack bags in New York, a 3D billboard in Mumbai, a neighbourhood takeover in Mexico City.

Campaign mix 54 activities

Brand partnership6
Merchandise & licensing5
Celebrity & sports talent4
Experiential & immersive4
Music & soundtrack4
Technology & interactive3
Cinema & exhibition2
Controversy & reactive2
Other (16 categories)24

Share of the activities we track, by category. Our count, not studio spend.

The timeline

54 activities, in order

Filter the full timeline →

Day 0 (US wide release) is 31 Jul 2026. Launch covers T−7 to T+7. Strips scroll sideways.

Pre-launch › Announcement & positioning

01 May · 1 activity

01 May 2026 T−91

Backlash over the film's AI companion character

The introduction of an AI assistant character, E.V., drew a divided and largely negative response online.

GLOBALReported

Fan / organic

Pre-launch › Trailer campaign

18 Mar – 21 Jul · 6 activities

18 Mar 2026 T−135

Standout

Trailer revealed from the Empire State Building

Tom Holland unveiled the first full trailer from the top of the Empire State Building, with a simultaneous global online release.

USGLOBALReported

Tom Holland · Landmark takeover

18 Mar 2026 T−135

Puzzle trailer split across cast and creator accounts

Pieces of the trailer were posted by several cast and creator accounts, so fans had to collect them to see it whole.

GLOBALReported

Studio-led · Gamification

19 Mar 2026 T−134

NCT's Mark Lee posts a trailer puzzle piece

Mark Lee, a member of the K-pop group NCT, shared one of the puzzle-trailer pieces.

KRSEAReported

Mark Lee (NCT) · Talent as distribution

Whether this was paid or organic is undisclosed. The sample called him a "creator"; he is an NCT member.

17 Jun 2026 T−44

Second trailer and ticket sales go live together

Tickets went on sale at the same time as a new trailer, tying the marketing beat to a purchase.

GLOBALReported

Studio-led

The sample does not say which trailer launched on this date; we assume trailer 2 and are checking.

18 Jun 2026 T−43

Leaked trailer turned into a live Amsterdam unveil

The day after a trailer leak, Tom Holland and Zendaya showed a new clip on stage in Amsterdam.

NLEUROPEReported

Tom Holland · Zendaya · Reactive / leak recovery

21 Jul 2026 T−10

Final trailer centres on Peter's story

The last trailer focused on Peter Parker's emotional arc, ten days before release.

GLOBALReported

Studio-led

Pre-launch › Trade & exhibitor

13 Apr · 1 activity

13 Apr – 14 Apr 2026 T−109

CinemaCon panel with new footage and two posters

Sony showed a new clip and two exclusive posters to exhibitors at CinemaCon in Las Vegas.

USReported

Studio-led

Pre-launch › World-building & partnerships

16 Jun – 16 Jul · 6 activities

16 Jun 2026 T−45

Spidey Tracker ARG with Samsung

A website copying Ned Leeds' in-film tracker let fans follow "Spider-Man sightings" across 35 markets.

GLOBALReported

Samsung · In-universe artifact / ARG

The sample lists this twice (16 Jun launch, 17 Aug "real-time experience"). The August date is the article date, so the entries are merged.

22 Jun 2026 T−39

Little Caesars launches the "Webberoni" pizza

A themed pizza at $8.99 with Spider-Man packaging and mini-posters. Peter Parker eats Little Caesars in the film.

USReported

Little Caesars · Plot integration

Jul 2026 T−30

BGMI adds a Spider-Man district and web-swinging gloves

Battlegrounds Mobile India added a "Skyline Plaza" district to its Erangel map and Peter Parker's gloves for swinging.

INReported

BGMI

The sample gives July–August without a day.

14 Jul 2026 T−17

Standout

Peter Parker's apartment, booked through a real Zillow listing

Little Caesars rebuilt the apartment in a Brooklyn warehouse. Fans RSVP'd through a listing on Zillow.

USReported

Little Caesars · Stept X · Zillow · Platform subversion · Physical-to-digital

The sample dates this 27 Jun and also lists a separate 14 Jul "creator event". Its main source is dated 14 Jul, so we list one event on that date until the opening day is confirmed.

16 Jul 2026 T−15

Samsung spot starring Jacob Batalon

A cinematic Samsung Galaxy spot with Batalon, building on the phones' role in the film's plot.

GLOBALReported

Samsung · Jacob Batalon · Plot integration

The sample names the Galaxy Z Flip 7, which was a 2025 model. The device generation is to be checked against Samsung's release.

Pre-launch › Localisation

11 Jun – 27 Jun · 2 activities

11 Jun 2026 T−50

India gets a release date one day ahead of the US

Sony set India's release for 30 July, a day before the US, and advance sales opened soon after.

INReported

Sony Pictures India

Read the deep dive →

27 Jun 2026 T−34

Tom Holland inaugurates a fan show in Kochi

A special fan screening at Vanitha Vineetha Theatre in Kochi, credited to Tom Holland.

INUnverified

Tom Holland

The sample does not say whether Holland attended in person or virtually, and lists the same date as the Brooklyn activation.

Pre-launch › Hype acceleration

20 Jul · 1 activity

20 Jul 2026 T−11

Standout

Anamorphic billboard in Mumbai with webs bursting out

A special-build billboard where webs extend from the structure, so Spider-Man appears to interact with the city.

INReported

Sony Pictures India · Spectacle for social proof

Launch › Release window

24 Jul – 07 Aug · 29 activities

24 Jul 2026 T−7

Pro

Cinema & exhibition activity

India · Full entry with sources is part of Pro.

24 Jul 2026 T−7

Five Spider-Man scenes hidden in New York Street View

Staged scenes were placed in Google Maps Street View, and the Spidey Tracker site was built on Google Maps.

USGLOBALReported

Google · Mystery & easter egg · Platform subversion

27 Jul 2026 T−4

World premiere at the Dolby Theatre

A blue-carpet premiere in Hollywood with themed photo set-ups and a surprise appearance by Michael B. Jordan.

USReported

Studio-led

28 Jul 2026 T−3

Standout

"Bhool Gaye": cricketers recast as a forgotten Peter Parker

KL Rahul and Suryakumar Yadav starred in films that borrow the movie's premise of a hero nobody remembers.

INReported

KL Rahul · Suryakumar Yadav · Cultural transposition · Talent as distribution

The sample said this was "timed to IPL season". The IPL usually runs March–May, so that claim is removed.

Read the deep dive →

28 Jul 2026 T−3

BMW cars written into the plot, plus "The Big Screen" teasers

The BMW iX3 and 5 Series appear in story scenes; a father-and-son teaser campaign and in-car touchscreen animation ran alongside.

GLOBALReported

BMW · UEG · Plot integration

28 Jul 2026 T−3

Pro

Merchandise & licensing activity

United States · Full entry with sources is part of Pro.

28 Jul 2026 T−3

Indonesian band For Revenge joins the soundtrack

The Bandung band contributed to the soundtrack for the Indonesian market.

IDReported

For Revenge · Cultural transposition

28 Jul 2026 T−3

Fortnite crossover with Spider-Man, Hulk and Punisher skins

Epic Games announced character skins and the return of Web Shooters.

GLOBALReported

Epic Games

Announcement date. The sample also gives 30 Jul, probably when the items went live.

28 Jul 2026 T−3

Rishab Shetty in a "forgotten identity" film

The Kannada actor-director starred in a companion piece to the cricketers' campaign.

INReported

Rishab Shetty · Cultural transposition

29 Jul 2026 T−2

"Barsaat", a heartbreak song inspired by Peter Parker

Indie duo Banjaare released a regional-language track with Sony Music India.

INReported

Banjaare · Sony Music India · Cultural transposition

The sample calls it Haryanvi; the language is still to be confirmed.

29 Jul 2026 T−2

Dawn fan screening at Dubai Mall

The earliest public showing in the region, with doors at 7am.

AEReported

Reel Cinemas

29 Jul 2026 T−2

A web-swinging Google search easter egg

Searching Spider-Man terms showed a red, webbed button that triggered an animation.

GLOBALReported

Google · Mystery & easter egg

29 Jul 2026 T−2

A Tamil "Spider-Man Anthem" by GV Prakash Kumar

The composer and actor released a Tamil anthem for the film.

INReported

GV Prakash Kumar · Cultural transposition

29 Jul 2026 T−2

Standout

Takis bags webbed to New York walls

Snack bags were hung high in cobwebs, as if only Spider-Man could reach them.

USReported

Takis · Spectacle for social proof

One source so far, outside the US trade press.

29 Jul 2026 T−2

Standout

Spider-Man appears in Taarak Mehta Ka Ooltah Chashmah

A cameo in India's long-running family sitcom two days before release, which set off a wave of memes.

INReported

Taarak Mehta Ka Ooltah Chashmah · Cultural transposition

Read the deep dive →

30 Jul 2026 T−1

Standout

"Barrio de la Telaraña": a Mexico City neighbourhood re-skinned

Shops in one neighbourhood took character-themed names and graphics; CGI billboards covered in webs ran around the city.

MXReported

Archer Troy · Landmark takeover · Physical-to-digital · Cultural transposition

30 Jul 2026 T−1

Pro

Premiere & junket activity

Australia · Full entry with sources is part of Pro.

30 Jul – 30 Aug 2026 T−1

Pulse Candy's 360° campaign with limited-edition packs

Digital, outdoor, cinema, retail and social activity around special packaging, running for a month.

INReported

Pulse Candy · Scarcity & collectibles

31 Jul 2026 T0

Pro

Brand partnership activity

Global · Full entry with sources is part of Pro.

31 Jul 2026 T0

A web spun over the Brooklyn Bridge

A web installation on the bridge, reported as a landmark takeover.

USUnverified

Studio-led · Landmark takeover

Aggregator-only source (IMDb news).

31 Jul 2026 T0

Drone show over Kuala Lumpur

A reported 600-drone show recreating New York's 42nd Street.

MYUnverified

Studio-led · Spectacle for social proof

Aggregator-only source (IMDb news). Drone count and date not confirmed.

31 Jul 2026 T0

Mrs. GREEN APPLE's "Brand New" plays over the Japanese credits

Japan received its own end-credits theme song.

JPReported

Mrs. GREEN APPLE · Cultural transposition

31 Jul 2026 T0

Liquid I.V. and Bero on the shelves on screen

A Liquid I.V. drink mix sits in Peter's apartment and Tom Holland's Bero appears on a bodega shelf.

GLOBALReported

Liquid I.V. · Bero

01 Aug 2026 T+1

Themed ScreenX auditoriums

270-degree ScreenX auditoriums were dressed for the film at seven US locations and in Europe.

USEUROPEReported

CJ 4DPlex · Kinepolis

03 Aug 2026 T+3

McDonald's meal with collectible toys

A Gen Z meal with four collectible toys and a Happy Meal with twelve, in 80+ markets, plus loyalty-programme rewards.

EUROPEMENAGLOBALReported

McDonald's · tms · Scarcity & collectibles

The source is dated 17 Sep; 3 Aug is the launch date given in the sample.

04 Aug 2026 T+4

Pro

Merchandise & licensing activity

Global · Full entry with sources is part of Pro.

04 Aug 2026 T+4

Spider-Man appearance and UGC contest at Plaza Singapura

A mall activation with merchandise, a gift for spends over SG$50 and a hashtag contest.

SGReported

Toys R Us Singapore · UGC contest

05 Aug 2026 T+5

The Hindi dub jokes about Taarak Mehta, and Peter speaks Gujarati

The dubbed version added references to the sitcom and gave Peter Parker Gujarati lines.

INReported

Studio-led · Cultural transposition

Read the deep dive →

07 Aug 2026 T+7

The Spider-Man pose challenge spreads

People tried to copy the film's new pose and found it harder than it looked; it spread from TikTok and Shorts to Korean platforms.

GLOBALKRReported

Fan / organic

5 activities in this phase are ProFull timelines with every source are part of Pro.

About Pro

Post-launch › Sustain & long tail

09 Aug – 16 Sep · 6 activities

09 Aug 2026 T+9

Disney Consumer Products India signs 26+ merchandise partners

Apparel, lunchboxes, keychains, plush and themed FMCG packs, including Fevicol MR and ITC Sunfeast Fantastik.

INReported

Disney Consumer Products India · The Souled Store · Cello Kidzbee · Mirada · Fevicol MR · ITC Sunfeast Fantastik · Scarcity & collectibles

Week of 13 Aug 2026 T+13

A hand-drawn "Spoderman" poster goes viral

A Canadian cinema without official posters put up an employee's meme-style drawing, which a local radio station shared.

CAUnverified

Fan / organic

Organic moment. The date is the report date, and we hold no archived copy of the post yet.

21 Aug – 28 Aug 2026 T+21

Fans question AI use in the official artbook

Fans raised concerns that a concept illustration, "Big City", was made with generative AI. No studio response has been found.

GLOBALUnverified

Fan / organic

Aggregator-only source (IMDb news).

01 Sep 2026 T+32

Cosbi bobble-head blind boxes

A seven-style blind-box set from Hot Toys.

GLOBALReported

Hot Toys · Scarcity & collectibles

04 Sep 2026 T+35

Jacob Batalon named a Samsung "Team Galaxy" ambassador

Samsung extended its partnership into a talent ambassadorship after release.

GLOBALReported

Samsung · Jacob Batalon · Talent as distribution

16 Sep 2026 T+47

Standout

The "Big Potato" meme becomes a collectible coin

Marvel turned Yelena Belova's "small potato stuff" line, already a meme, into official merchandise.

GLOBALReported

Studio-led · Meme-to-merch

Post-launch › Results & measurement

10 Aug – 31 Aug · 2 activities

10 Aug 2026 T+10

Standout

TikTok fan-edit contest results

Fans posted 3,205 qualifying edits with more than 12 million views; winners were named in four categories.

GLOBALReported

TikTok · UGC contest · Creator access

31 Aug 2026 T+31

Ormax publishes release-week tracking for India

Ormax Cinematix reported 99% Reach, 96% Appeal and 88% Buzz in release week.

INReported

Ormax Media

Open the full timeline · 54 activities →

Markets

Where it ran and what was local

All 16 markets →

MarketReleaseActivitiesLocal highlight

Partners

48 named partners by how they took part

Filter by partner →

Trade press reports 165 brand partners in total; the full list was never published.Unverified

Written into the plot 3

Mechanic: Plot integration

Promo and packaging 6

Mechanic: Scarcity & collectibles

Platforms and games 5

Mechanic: Platform subversion

Cinemas and retail 6

Mechanic: Physical-to-digital

Deep dives

One story from this campaign · 2 in reporting

All deep dives →

Localisation · India

Cricket, a sitcom and a heartbreak song: the India playbook

How a Hollywood release was rebuilt to feel local in India, layer by layer, and which pieces other marketers can reuse.

7 min readPreviewAnalysis

Partnerships

Written into the plot: what BMW and Samsung bought

Paid narrative placement versus background placement, scene by scene.

In reporting

Experiential

An apartment you could RSVP to on Zillow

Little Caesars' Brooklyn build, and what a real-estate listing did that a landing page could not.

In reporting

Changelog

Updates

19 Oct
Dossier imported from the research sample as a preview
UpdateWhole dossier
19 Oct
Duplicate entries merged for Peter Parker's apartment and the Spidey Tracker ARG
CorrectionTimeline
19 Oct
Removed the unsupported claim that the cricketers' campaign was timed to the IPL
CorrectionIndia
19 Oct
Labels capped at Reported until sources are checked; aggregator-only items marked Unverified
UpdateEvidence labels

What we still can’t verify

Shown on purpose. If you can confirm or correct any of these, send us a source.

The 165-partner count. The full roster was never published.Unverified
Whether the Kuala Lumpur drone show used 600 drones, or ran on 31 Jul at all.Unverified
When Peter Parker's apartment opened (27 Jun or 14 Jul).Unverified
Which Samsung devices appear in the film; the sample names a 2025 model.Unverified
Global box office: the sample has both $2.4B+ and $2.33B, with no as-of dates.Unverified
Paid media spend on TV, radio and print in any market. No public figure exists.Unverified
What the Peru "global launch" with creator Cliver Huamán actually covered.Unverified

Spotted an error?Corrections are logged in the changelog.

Suggest a correction

Sources

80 sources · 5 primary

As cited by the research sample. Domains only for now: full URLs and archived snapshots are added as each source is checked.

Publisher	Date	Type	What it verifies	Used in	Link
BMW Press	28 Jul 2026	primary	BMW partnership and plot integrationBMW brings modern mobility to Spider-Man	1	press.bmwgroup.comURL + archive pending
Little Caesars	22 Jun 2026	primary	Webberoni pizza launchLITTLE CAESARS® TEAMS UP WITH SPIDER-MAN™	1	littlecaesars.comURL + archive pending
Marvel.com	17 Jun 2026	primary	Trailer and ticket launch'Spider-Man: Brand New Day' Trailer and Movie Tickets Go Live	1	marvel.comURL + archive pending
Samsung Newsroom	16 Jul 2026	primary	Samsung campaign and plot integrationSamsung Expands Sony Pictures' Spider-Man Collaboration	1	news.samsung.comURL + archive pending
Marvel.com	31 Jul 2026	primary	Official synopsis, cast and release dateSpider-Man: Brand New Day (Movie, 2026)	0	marvel.comURL + archive pending
Ormax Media	31 Aug 2026	research	India opening, Ormax Cinematix Reach, Appeal and BuzzMarketing Spider-Man, the Indian way	3	ormaxmedia.comURL + archive pending
Deadline	not recorded	research	Social universe reach across five platformsRelishMix social universe tracking (as cited)	1	deadline.comURL + archive pending
Deadline	30 Jul 2026	secondary	Record promotional campaign value and partner count'Spider-Man: Brand New Day' $309M Promo Campaign	2	deadline.comURL + archive pending
Express Tribune	20 Mar 2026	secondary	718.6M views in 24 hours'Spider-Man: Brand New Day' Sets 24 Hour Trailer Record	2	tribune.com.pkURL + archive pending
Forbes	01 Aug 2026	secondary	Media value and in-film brand placementsWhy 'Spider-Man: Brand New Day' Earned Over $300 Million	2	forbes.comURL + archive pending

Show all 80 sources ↓

IGN India	28 Jul 2026	secondary	Bhool Gaye cricket campaign and Rishab Shetty campaignSony Pictures India Collaborates With Indian Cricketers	2	in.ign.comURL + archive pending
Impactonnet	30 Jul 2026	secondary	India brand partnerships (Cinépolis, BGMI)Spidey's Brand Collab Web	2	impactonnet.comURL + archive pending
RRI	not recorded	secondary	Puzzle trailer and Mark Lee participationPuzzle trailer distribution (as cited)	2	rri.co.idURL + archive pending
Sideshow	not recorded	secondary	Hot Toys figure and bobble-headsHot Toys collectibles (as cited)	2	sideshow.comURL + archive pending
ABP Live	not recorded	secondary	Barsaat trackBarsaat track (as cited)	1	news.abplive.comURL + archive pending
Afaqs	not recorded	secondary	Pulse Candy 360° campaignPulse Candy Spider-Man campaign (as cited)	1	afaqs.comURL + archive pending
Bollywood Hungama	01 Aug 2026	secondary	5,000 screens; ₹61 Cr net day 1Spider-Man: Brand New Day India box office decoding	1	bollywoodhungama.comURL + archive pending
Branding in Asia	not recorded	secondary	BMW teaser campaignBMW 'The Big Screen' (as cited)	1	brandinginasia.comURL + archive pending
Campaign India	not recorded	secondary	Pulse Candy 360° campaignPulse Candy Spider-Man campaign (as cited)	1	campaignindia.inURL + archive pending
Campaign India	09 Aug 2026	secondary	India merchandise partnersDisney Consumer Products India expands Spider-Man merchandise	1	campaignindia.inURL + archive pending
Campaign Live	13 Aug 2026	secondary	TikTok contest detailsHow the 'Spider-Man: Brand New Day' fan-edit contest	1	campaignlive.comURL + archive pending
Chiefswire / USA Today	07 Aug 2026	secondary	Organic pose challengeSpider-Man pose challenge	1	chiefswire.usatoday.comURL + archive pending
ComicBasics	30 Aug 2026	secondary	Meme-to-merch coin'Big Potato' meme turned collectible coin	1	comicbasics.comURL + archive pending
ComicBookMovie	12 Apr 2026	secondary	CinemaCon presenceSony Is Promoting Spider-Man: Brand New Day At CinemaCon	1	comicbookmovie.comURL + archive pending
ComingSoon	11 Jun 2026	secondary	Release dates by marketSpider-Man: Brand New Day Gets Early Release Date in 1 Major International Market	1	comingsoon.netURL + archive pending
ComingSoon	30 Jun 2026	secondary	Messi promo videoSpider-Man: Tom Holland's MCU Hero Meets Messi	1	comingsoon.netURL + archive pending
Digital Cinema Report	not recorded	secondary	ScreenX themed auditoriumsScreenX auditorium takeover (as cited)	1	digitalcinemareport.comURL + archive pending
DOOH Digital	20 Jul 2026	secondary	Mumbai anamorphic billboardOOH Of The Day: This Spider-Man Hoarding In Mumbai	1	doohdigital.comURL + archive pending
Estadão	not recorded	secondary	Google search easter eggGoogle search easter egg (as cited)	1	estadao.com.brURL + archive pending
Fast Company	01 May 2026	secondary	AI companion controversyAI will be Spider-Man's only friend	1	fastcompany.comURL + archive pending
GKPB	24 Jul 2026	secondary	Google Maps Street View activationGoogle Maps e Sony colocam Homem-Aranha	1	gkpb.com.brURL + archive pending
Gulf News	not recorded	secondary	Dubai Mall 7am screeningDubai dawn screening (as cited)	1	gulfnews.comURL + archive pending
Hindustan Times	not recorded	secondary	Final trailer releaseFinal trailer (as cited)	1	hindustantimes.comURL + archive pending
Hindustan Times	05 Aug 2026	secondary	Hindi dub localisationSpider-Man: Brand New Day's Hindi dub includes Taarak Mehta jokes	1	hindustantimes.comURL + archive pending
Hypertext	28 Jul 2026	secondary	Google search easter eggGoogle Spider-Man: Brand New Day for a web-swinging surprise	1	htxt.co.zaURL + archive pending
IGN	not recorded	secondary	Fortnite crossoverFortnite crossover (as cited)	1	ign.comURL + archive pending
IMDb News	20 Sep 2026	secondary	Second trailer first-week views (aggregator)Spider-Man: Brand New Day Trailer 2 Breaks Records	1	imdb.comURL + archive pending
IMDb News	not recorded	secondary	Drone show (aggregator)Kuala Lumpur drone show (as cited)	1	imdb.comURL + archive pending
IMDb News	not recorded	secondary	Brooklyn Bridge installation (aggregator)Brooklyn Bridge web (as cited)	1	imdb.comURL + archive pending
IMDb News	28 Aug 2026	secondary	Artbook AI concerns (aggregator)Spider-Man Brand New Day Artbook Controversy	1	imdb.comURL + archive pending
Indian Express	not recorded	secondary	Sitcom integration and online responseTaarak Mehta cameo (as cited)	1	indianexpress.comURL + archive pending
Koimoi	11 Jun 2026	secondary	India early releaseSpider-Man: Brand New Day India Release Date	1	koimoi.comURL + archive pending
Koran Manado	not recorded	secondary	Spidey Tracker ARG launchSpidey Tracker launch (as cited)	1	koranmanado.co.idURL + archive pending
LatinSpots	28 Jul 2026	secondary	Mexico City neighbourhood takeoverArcher Troy y Sony transforman barrio	1	latinspots.comURL + archive pending
LBBOnline	14 Jul 2026	secondary	Apartment activation and Zillow RSVPLittle Caesars Brings Peter Parker's Apartment to Life	1	lbbonline.comURL + archive pending
Marketing-Interactive	17 Aug 2026	secondary	Spidey Tracker ARG, 35 marketsSamsung is letting fans track Spider-Man in real time	1	marketing-interactive.comURL + archive pending
Marketing-Interactive	17 Sep 2026	secondary	McDonald's meal campaignMcDonald's teams up with tms and Sony	1	marketing-interactive.comURL + archive pending
Marketing-Interactive	04 Aug 2026	secondary	Singapore mall activationSpider-Man swings by Plaza Singapura	1	marketing-interactive.comURL + archive pending
Marketing-Interactive	04 Sep 2026	secondary	Batalon ambassadorshipSamsung gives Spider-Man a phone worthy of a superhero	1	marketing-interactive.comURL + archive pending
MarketingEdge	05 Aug 2026	secondary	Takis cobweb stuntTakis guerrilla stunt	1	marketingedge.com.ngURL + archive pending
MarketingEdge	not recorded	secondary	ASUS ROG campaignASUS ROG 'Brand New Power' (as cited)	1	marketingedge.com.ngURL + archive pending
Mathrubhumi	not recorded	secondary	Kochi fan screeningKochi fan show (as cited)	1	mathrubhumi.comURL + archive pending
Media Play News	10 Aug 2026	secondary	TikTok contest resultsTikTok, 'Spider-Man: Brand New Day' Social Media Post Campaign	1	mediaplaynews.comURL + archive pending
Mirchi	29 Jul 2026	secondary	Barsaat trackSpider-Man Brand New Day Collaborates With Banjaare	1	mirchi.inURL + archive pending
Mirchi	not recorded	secondary	Tamil anthemSpider-Man Anthem by GV Prakash (as cited)	1	mirchi.inURL + archive pending
Nerdist	14 Apr 2026	secondary	CinemaCon footage and postersSPIDER-MAN: BRAND NEW DAY Swings Into CinemaCon	1	nerdist.comURL + archive pending
Omelete	not recorded	secondary	CinemaCon footage and postersCinemaCon panel (as cited)	1	omelete.com.brURL + archive pending
OOH News Korea	not recorded	secondary	Mumbai anamorphic billboardMumbai billboard (as cited)	1	oohnews.co.krURL + archive pending
Page Six	28 Jul 2026	secondary	Hollywood premiere'Spider-Man: Brand New Day' director brings mom as date	1	pagesix.comURL + archive pending
PerthNow	not recorded	secondary	Perth premierePerth premiere (as cited)	1	perthnow.com.auURL + archive pending
Philstar	not recorded	secondary	Amsterdam reactive unveilAmsterdam unveil after trailer leak (as cited)	1	philstar.comURL + archive pending
Produ	not recorded	secondary	Mexico City neighbourhood takeoverBarrio de la Telaraña (as cited)	1	produ.comURL + archive pending
Tbreak	not recorded	secondary	Google Maps Street View activationGoogle Maps Spider-Man scenes (as cited)	1	tbreak.comURL + archive pending
Tempo	28 Jul 2026	secondary	Indonesian soundtrack contributionBandung's For Revenge Joins Spider-Man Soundtrack	1	en.tempo.coURL + archive pending
Tempo	not recorded	secondary	Japan end-credits themeMrs. GREEN APPLE theme song (as cited)	1	en.tempo.coURL + archive pending
The Drum	30 Jul 2026	secondary	Instagram reach of the apartment postHow Little Caesars turned Peter Parker's apartment into a creator hit	1	thedrum.comURL + archive pending
ThePrint	31 Jul 2026	secondary	Sitcom integrationSpider-Man swings into Taarak Mehta Ka Ooltah Chashmah	1	theprint.inURL + archive pending
Times of India	not recorded	secondary	Trailer reveal location and 24-hour viewsEmpire State Building trailer reveal (as cited)	1	timesofindia.indiatimes.comURL + archive pending
Times of India	29 Jul 2026	secondary	Fortnite crossoverFortnite x Spider-Man Brand New Day revealed	1	timesofindia.indiatimes.comURL + archive pending
Toy People	13 Aug 2026	secondary	Organic hand-drawn posterCanada Spoderman poster	1	toy-people.comURL + archive pending
USA Today	not recorded	secondary	Webberoni pizza price and packagingLittle Caesars Spider-Man pizza (as cited)	1	usatoday.comURL + archive pending
Variety India	not recorded	secondary	Social response to the Messi videoMessi promo reaction (as cited)	1	varietyindia.comURL + archive pending
WDW News Today	not recorded	secondary	Walt Disney World merchandiseSpider-Bot and hoodie release (as cited)	1	wdwnt.comURL + archive pending
Zoom TV	11 Jun 2026	secondary	India release dateTom Holland's Spider-Man Brand New Day Will Release Early In India	1	zoomtventertainment.comURL + archive pending
Afaqs	18 Aug 2026	secondary	India marketing strategyRs 500 crore and counting: Inside Sony's India marketing playbook	0	afaqs.comURL + archive pending
iChongqing	03 Aug 2026	secondary	China debut figureSpider-Man: Brand New Day China Debut	0	ichongqing.infoURL + archive pending
IMDb News	18 Sep 2026	secondary	First trailer 1B views in four days (aggregator)'Spider-Man: Brand New Day' Trailer Breaks Record With 1 Billion Views	0	imdb.comURL + archive pending
IMDb News	25 Sep 2026	secondary	India ₹503 Cr net (aggregator)Spider-Man: Brand New Day Daily Box Office Collection	0	imdb.comURL + archive pending
ScreenRant	04 Sep 2026	secondary	Domestic and global box office (conflicts with ComingSoon)'Spider-Man: Brand New Day' Becomes First Marvel Movie to Hit Box Office Milestone	0	screenrant.comURL + archive pending
Times of India	24 Sep 2026	secondary	India ₹500 Cr net milestone'Spider-Man: Brand New Day' becomes first Hollywood film to cross Rs 500 crore	0	timesofindia.indiatimes.comURL + archive pending

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The Hypespool deskNot yet publishedUpdated 19 Oct 2026 · changelog (4)80 sources

Publisher

Date

Type

What it verifies

Used in

Link

BMW Press

28 Jul 2026

primary

BMW partnership and plot integrationBMW brings modern mobility to Spider-Man

press.bmwgroup.comURL + archive pending

Little Caesars

22 Jun 2026

primary

Webberoni pizza launchLITTLE CAESARS® TEAMS UP WITH SPIDER-MAN™

littlecaesars.comURL + archive pending

Marvel.com

17 Jun 2026

primary

Trailer and ticket launch'Spider-Man: Brand New Day' Trailer and Movie Tickets Go Live

marvel.comURL + archive pending

Samsung Newsroom

16 Jul 2026

primary

Samsung campaign and plot integrationSamsung Expands Sony Pictures' Spider-Man Collaboration

news.samsung.comURL + archive pending

Marvel.com

31 Jul 2026

primary

Official synopsis, cast and release dateSpider-Man: Brand New Day (Movie, 2026)

marvel.comURL + archive pending

Ormax Media

31 Aug 2026

research

India opening, Ormax Cinematix Reach, Appeal and BuzzMarketing Spider-Man, the Indian way

ormaxmedia.comURL + archive pending

Deadline

not recorded

research

Social universe reach across five platformsRelishMix social universe tracking (as cited)

deadline.comURL + archive pending

Deadline

30 Jul 2026

secondary

Record promotional campaign value and partner count'Spider-Man: Brand New Day' $309M Promo Campaign

deadline.comURL + archive pending

Express Tribune

20 Mar 2026

secondary

718.6M views in 24 hours'Spider-Man: Brand New Day' Sets 24 Hour Trailer Record

tribune.com.pkURL + archive pending

Forbes

01 Aug 2026

secondary

Media value and in-film brand placementsWhy 'Spider-Man: Brand New Day' Earned Over $300 Million

forbes.comURL + archive pending

Spider-Man:Brand New Day

Key numbers with their sources

Major themes Analysis

Local over global

The release as the last mass audience

Fans as a channel

Street-level spectacle

Campaign mix 54 activities

54 activities, in order

Pre-launch › Announcement & positioning

Backlash over the film's AI companion character

Pre-launch › Trailer campaign

Trailer revealed from the Empire State Building

Puzzle trailer split across cast and creator accounts

NCT's Mark Lee posts a trailer puzzle piece

Second trailer and ticket sales go live together

Leaked trailer turned into a live Amsterdam unveil

Final trailer centres on Peter's story

Pre-launch › Trade & exhibitor

CinemaCon panel with new footage and two posters

Pre-launch › World-building & partnerships

Spidey Tracker ARG with Samsung

Little Caesars launches the "Webberoni" pizza

Spider-Man swings Lionel Messi through New York

BGMI adds a Spider-Man district and web-swinging gloves

Peter Parker's apartment, booked through a real Zillow listing

Samsung spot starring Jacob Batalon

Pre-launch › Localisation

India gets a release date one day ahead of the US

Tom Holland inaugurates a fan show in Kochi

Pre-launch › Hype acceleration

Anamorphic billboard in Mumbai with webs bursting out

Launch › Release window

Five Spider-Man scenes hidden in New York Street View

World premiere at the Dolby Theatre

"Bhool Gaye": cricketers recast as a forgotten Peter Parker

BMW cars written into the plot, plus "The Big Screen" teasers

Indonesian band For Revenge joins the soundtrack

Fortnite crossover with Spider-Man, Hulk and Punisher skins

Rishab Shetty in a "forgotten identity" film

"Barsaat", a heartbreak song inspired by Peter Parker

Dawn fan screening at Dubai Mall

A web-swinging Google search easter egg

A Tamil "Spider-Man Anthem" by GV Prakash Kumar

Takis bags webbed to New York walls

Spider-Man appears in Taarak Mehta Ka Ooltah Chashmah

"Barrio de la Telaraña": a Mexico City neighbourhood re-skinned

Pulse Candy's 360° campaign with limited-edition packs

A web spun over the Brooklyn Bridge

Drone show over Kuala Lumpur

Mrs. GREEN APPLE's "Brand New" plays over the Japanese credits

Liquid I.V. and Bero on the shelves on screen

Themed ScreenX auditoriums

McDonald's meal with collectible toys

Spider-Man appearance and UGC contest at Plaza Singapura

The Hindi dub jokes about Taarak Mehta, and Peter speaks Gujarati

The Spider-Man pose challenge spreads

Post-launch › Sustain & long tail

Disney Consumer Products India signs 26+ merchandise partners

A hand-drawn "Spoderman" poster goes viral

Fans question AI use in the official artbook

Cosbi bobble-head blind boxes

Jacob Batalon named a Samsung "Team Galaxy" ambassador

The "Big Potato" meme becomes a collectible coin

Post-launch › Results & measurement

TikTok fan-edit contest results

Ormax publishes release-week tracking for India

Where it ran and what was local

GlobalGLOBAL

IndiaIN

United StatesUS

EuropeEUROPE

KoreaKR

United Arab EmiratesAE

AustraliaAU

CanadaCA

IndonesiaID

48 named partners by how they took part

Written into the plot 3

Promo and packaging 6