Celebrity & sports talent · 4 activities

19 Mar 2026 T−134

NCT's Mark Lee posts a trailer puzzle piece

Mark Lee, a member of the K-pop group NCT, shared one of the puzzle-trailer pieces.

KRSEAReported

Mark Lee (NCT) · Talent as distribution

Whether this was paid or organic is undisclosed. The sample called him a "creator"; he is an NCT member.

30 Jun 2026 T−31

Spider-Man swings Lionel Messi through New York

A short film in which Holland's Spider-Man meets Messi in a café and takes him swinging, released during the World Cup.

GLOBALReported

Lionel Messi · Talent as distribution

28 Jul 2026 T−3

"Bhool Gaye": cricketers recast as a forgotten Peter Parker

KL Rahul and Suryakumar Yadav starred in films that borrow the movie's premise of a hero nobody remembers.

INReported

KL Rahul · Suryakumar Yadav · Cultural transposition · Talent as distribution

The sample said this was "timed to IPL season". The IPL usually runs March–May, so that claim is removed.

28 Jul 2026 T−3

Rishab Shetty in a "forgotten identity" film

The Kannada actor-director starred in a companion piece to the cricketers' campaign.

INReported

Rishab Shetty · Cultural transposition