Pre-launch › Announcement & positioning · 30 Jan 2023 · T−1180
Jaafar Jackson, Michael's nephew, cast in the lead
Lionsgate cast Jermaine Jackson's son Jaafar as Michael. It was his first major film role.
Why it matters
Casting a family member gave the campaign its central story, a nephew becoming his uncle, and every later asset leaned on the likeness.
AnalysisDetails
- Date
- 30 Jan 2023 · T−1180
- Phase
- Pre-launch › Announcement & positioning
- Category
- Celebrity & sports talent
- Markets
- Global
- Led by
- Studio-led
- Partners
- Jaafar Jackson
- Channels
- Press
- Mechanics
- Talent as distribution
Sources 2
- Michael Jackson's Nephew Jaafar to Star in Biopic 'Michael'Variety · 30 Jan 2023 · variety.com · SecondaryVerifies: Jaafar Jackson cast as Michael
- Michael Jackson's Nephew Jaafar Jackson to Play Late Singer in Antoine Fuqua BiopicTheWrap · 30 Jan 2023 · thewrap.com · SecondaryVerifies: Jaafar Jackson casting
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