Pre-launch › Announcement & positioning · 19 May 2025 · T−396
Conan O'Brien cast as Smarty Pants at Licensing Expo
Disney announced the casting during the consumer products part of its Licensing Expo presentation. O'Brien followed with a comic Instagram video.
Why it matters
A cast reveal was made to licensees first, a sign of how central merchandise was to the plan.
AnalysisDetails
- Date
- 19 May 2025 · T−396
- Phase
- Pre-launch › Announcement & positioning
- Category
- Celebrity & sports talent
- Markets
- United States, Global
- Led by
- Studio-led
- Partners
- Conan O'Brien
- Channels
- Trade event, Instagram
- Mechanics
- Talent as distribution
Sources 1
- 'Toy Story 5' Casts Conan O'BrienDeadline · 20 May 2025 · deadline.com · SecondaryVerifies: Smarty Pants casting announced at Disney's Licensing Expo presentation
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