Launch › Release window · 26 Aug 2026 · T0
Lionsgate signs Yash to promote its films in India
On release day Lionsgate announced a deal for Yash and Monster Mind Creations to promote titles such as John Rambo and Caine. Lionsgate distributes Toxic's English version in select international territories.
Why it matters
A Hollywood studio bought the star's reach as a channel, using Toxic's 340.9M trailer views as the pitch.
AnalysisThe numbers
- 340.9MTrailer and teaser views, cumulativeStudio-reported · All Toxic trailers and teasers, all platforms · as of 26 Aug 2026ReportedSource: Deadline
- 25M+Yash's followersStudio-reported · Instagram, X and Facebook, personal and company handles · as of 26 Aug 2026ReportedSource: Deadline, Planet Bollywood
Details
- Date
- 26 Aug 2026 · T0
- Phase
- Launch › Release window
- Category
- Celebrity & sports talent
- Markets
- India, Global
- Led by
- Partner-led
- Partners
- Lionsgate, Yash
- Channels
- Press
- Mechanics
- Talent as distribution
Sources 2
- Lionsgate Strikes Promotional Partnership With Indian Action Star YashDeadline · 26 Aug 2026 · deadline.com · SecondaryVerifies: Lionsgate deal for Yash to promote its releases; North America via Prime Media; trailers and teasers at 340.9M views
- Lionsgate announces strategic collaboration with Toxic: A Fairytale for Grown-UpsPlanet Bollywood · 26 Aug 2026 · planetbollywood.com · SecondaryVerifies: Text of the Lionsgate announcement, including the 340.9M views figure
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