Pre-launch › Hype acceleration · 16 Aug 2026 · T−81
Yash says the ₹4,000 crore figure includes release and promotion
On the TV show Aap Ki Adalat, Yash said the figure covers both films plus release and promotion costs, and compared this with Hollywood budgeting.
Details
- Date
- 16 Aug 2026 · T−81
- Phase
- Pre-launch › Hype acceleration
- Category
- Celebrity & sports talent
- Markets
- India
- Led by
- Studio-led
- Partners
- Yash
- Channels
- TV
- Mechanics
- Talent as distribution
Sources 1
- Yash Decodes 'Ramayana' ₹4,000 Crore FigureVariety India · 16 Aug 2026 · varietyindia.com · SecondaryVerifies: Yash on Aap Ki Adalat: ₹4,000 crore covers both parts including release and promotion
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