08 Feb 2026 T−103
A 30-second Super Bowl LX spot showed Mando and Grogu on a wagon pulled by tauntauns through snow, in the style of classic Budweiser ads. It used no new film footage. /Film put the airtime at $10M.
USConfirmed
Studio-led · Platform subversion
The spot is confirmed by StarWars.com; the $10M cost and the reaction are reported by /Film and CinemaBlend.
15 Mar 2026 T−68
Pascal and Weaver were among the presenters at the 98th Academy Awards. The official Star Wars channel posted a video tying the two stars and Grogu to the Oscars, branded with the film's release date.
USGLOBALReported
Pedro Pascal · Sigourney Weaver · Talent as distribution
The presenter list is reported by NBC. The desk has not watched the broadcast to confirm what Grogu did on stage.
16 Apr 2026 T−36
Archer's first entertainment deal put the film on three of its products nationwide. Packs carried a QR code to a Fandango offer, and an ad with film clips ran on Disney+, Spectrum Reach sports inventory, in cinemas and on social platforms.
USReported
Archer Meat Snacks · Fandango · Spectrum Reach · Physical-to-digital
Archer's own press release, republished by Perishable News.
17 Apr 2026 T−35
Cinemark revealed a concession line with a Grogu popcorn container, a Mando helmet cup, a 130 oz tin and an LED AT-AT Walker container, plus a $30 Super Ticket for a 21 May early screening. AMC sold its own line and later said it had its third-best merchandise opening weekend.
USReported
Cinemark · AMC Theatres · Scarcity & collectibles
22 Apr 2026 T−30
Lucasfilm announced Star Wars Day screenings at select IMAX theatres worldwide, each showing more than 25 minutes of unseen footage with an exclusive poster.
GLOBALReported
IMAX
30 Apr 2026 T−22
The Hollywood Reporter said tracking put the Memorial Day four-day opening around $80M, in line with studio expectations, and that marketing would go into overdrive on May the 4th.
USReported
Fan / organic
04 May 2026 T−18
Filoni introduced the IMAX screening at AMC The Grove in Los Angeles, and Mando and Grogu appeared in New York. Pascal, Weaver and Favreau screened footage for over 1,000 fans in Berlin and staged a photo call on the Spree. Favreau had held a fan event in Madrid the week before.
USDEESReported
Pedro Pascal · Sigourney Weaver · Jon Favreau · Dave Filoni · IMAX · AMC Theatres · Talent as distribution
11 May 2026 T−11
A pop-up at Outernet London's Now Trending space handed out themed cookies. Mando and Grogu walked past Tower Bridge, the London Eye and Big Ben, and Pascal and Favreau made a surprise appearance.
UKConfirmed
Pedro Pascal · Jon Favreau · Landmark takeover · Spectacle for social proof
14 May 2026 T−8
Pascal, Weaver, Favreau and a Grogu puppet walked the carpet on Hollywood Boulevard at the world premiere.
USReported
Pedro Pascal · Sigourney Weaver · Jon Favreau