Pre-launch › World-building & partnerships · 12 Feb 2026 · T−99
Favreau launches the "Most Wanted" merchandise campaign at Toy Fair
Favreau revealed the first film merchandise on stage in New York ahead of Toy Fair, launching a year-long global campaign called Star Wars Most Wanted. Products included Funko bobbleheads and an Action Buddy Grogu plush animatronic.
Why it matters
The director fronted the toy launch himself and framed toys as part of the story, three months before release.
AnalysisDetails
- Date
- 12 Feb 2026 · T−99
- Phase
- Pre-launch › World-building & partnerships
- Category
- Merchandise & licensing
- Markets
- Global
- Led by
- Studio-led
- Partners
- Jon Favreau, Funko, Hasbro
- Channels
- Industry event, StarWars.com
- Mechanics
- Talent as distribution
Sources 1
- First Merchandise for The Mandalorian and GroguStarWars.com · 12 Feb 2026 · starwars.com · PrimaryVerifies: Star Wars: Most Wanted global campaign announced by Favreau ahead of New York Toy Fair 2026; first film products
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