Launch › Release window · 22 May 2026 · T0
Release-day merchandise wave, led by Hasbro's Ultimate Grogu
Disney Consumer Products launched a wave with a LEGO N-1 Starfighter, Hasbro's Ultimate Grogu animatronic and Funko figures, plus adidas, Fossil and Hanna Andersson lines. AMC gave out Star Wars Unlimited promo cards to early audiences on 21-22 May.
Why it matters
The Disney+ series had sold more than 13 million Baby Yoda goods, per THR. The film was built to restart that line.
AnalysisDetails
- Date
- 22 May 2026 · T0
- Phase
- Launch › Release window
- Category
- Merchandise & licensing
- Markets
- United States, Global
- Led by
- Partner-led
- Partners
- LEGO, Hasbro, Funko, Mattel, Jazwares, Hot Toys, Fantasy Flight Games, AMC Theatres, adidas, Fossil
- Channels
- Retail
- Mechanics
- Scarcity & collectibles
Sources 3
- Discover New Star Wars Merchandise Inspired by 'The Mandalorian and Grogu'Disney Parks Blog (Disney Consumer Products) · 24 May 2026 · disneyparksblog.com · PrimaryVerifies: 22 May merchandise wave: LEGO, Hasbro, Funko; Star Wars: Unlimited promo cards at AMC on 21-22 May
- May the Merch Be with You: The Mandalorian and GroguThe Toy Book · 19 May 2026 · toybook.com · SecondaryVerifies: Disney Consumer Products' Paul Gitter on the program; LEGO, Jazwares, Mattel, Funko, Hot Toys products
- 'Star Wars: The Mandalorian and Grogu' Targets $80M-Plus Box OfficeThe Hollywood Reporter · 20 May 2026 · hollywoodreporter.com · SecondaryVerifies: More than $25M domestic presales; worldwide rollout except South Korea; 13M+ Baby Yoda goods sold
More from release window
19 May 2026 T−3
Fortnite shows the first 10 minutes of the film free, three days early
Epic, Disney and Lucasfilm opened a Watch Party Island built around Nevarro, with a 10-minute sneak peek, quests from IG-11 and a message from Favreau. Favreau returned on 26 May for a live Q&A in the island's amphitheatre.
GLOBALReported
Epic Games · Jon Favreau · Platform subversion
20 May – 27 May 2026 T−2
Worldwide rollout starts two days before the US, Korea last
The film opened on 20 May in markets including France, Sweden, Norway, Finland and the Philippines, on 21 May in Mexico and on 22 May in the US and UK. South Korea, the one major market not day-and-date, followed on 27 May.
GLOBALFRSENOFIPHMXKRReported
Studio-led
21 May 2026 T−1
$12M from Thursday previews, below Solo's $14.1M
Variety reported $12M from previews starting Thursday afternoon. THR said presales had passed $25M before opening.
USReported
Fan / organic