Pre-launch › Hype acceleration · 04 May 2026 · T−18
Star Wars Day screenings with talent in Berlin, LA and New York
Filoni introduced the IMAX screening at AMC The Grove in Los Angeles, and Mando and Grogu appeared in New York. Pascal, Weaver and Favreau screened footage for over 1,000 fans in Berlin and staged a photo call on the Spree. Favreau had held a fan event in Madrid the week before.
Why it matters
Europe got the cast; the US got characters and the studio head.
AnalysisDetails
- Date
- 04 May 2026 · T−18
- Phase
- Pre-launch › Hype acceleration
- Category
- Fan event
- Markets
- United States, Germany, Spain
- Led by
- Studio-led
- Partners
- Pedro Pascal, Sigourney Weaver, Jon Favreau, Dave Filoni, IMAX, AMC Theatres
- Channels
- Cinema, Live event
- Mechanics
- Talent as distribution
Sources 2
- Disney Hosts 'Star Wars: The Mandalorian and Grogu' Fan Events Around The World On Star Wars DayWhat's On Disney Plus · 05 May 2026 · whatsondisneyplus.com · SecondaryVerifies: Filoni in LA, Mando and Grogu in New York, Pascal, Weaver and Favreau in Berlin; Favreau in Madrid the week before
- Box Office: Star Wars: Mandalorian and Grogu Tracking for $80M LaunchThe Hollywood Reporter · 30 Apr 2026 · hollywoodreporter.com · SecondaryVerifies: Tracking around $80M four-day; marketing goes into overdrive on May the 4th with 25 minutes in IMAX
More from hype acceleration
08 Feb 2026 T−103
Super Bowl spot swaps the Budweiser Clydesdales for tauntauns
A 30-second Super Bowl LX spot showed Mando and Grogu on a wagon pulled by tauntauns through snow, in the style of classic Budweiser ads. It used no new film footage. /Film put the airtime at $10M.
USConfirmed
Studio-led · Platform subversion
The spot is confirmed by StarWars.com; the $10M cost and the reaction are reported by /Film and CinemaBlend.
15 Mar 2026 T−68
Pascal and Weaver present at the Oscars, with a Grogu video
Pascal and Weaver were among the presenters at the 98th Academy Awards. The official Star Wars channel posted a video tying the two stars and Grogu to the Oscars, branded with the film's release date.
USGLOBALReported
Pedro Pascal · Sigourney Weaver · Talent as distribution
The presenter list is reported by NBC. The desk has not watched the broadcast to confirm what Grogu did on stage.
16 Apr 2026 T−36
Archer meat snacks puts the film on its packs, with a Fandango offer
Archer's first entertainment deal put the film on three of its products nationwide. Packs carried a QR code to a Fandango offer, and an ad with film clips ran on Disney+, Spectrum Reach sports inventory, in cinemas and on social platforms.
USReported
Archer Meat Snacks · Fandango · Spectrum Reach · Physical-to-digital
Archer's own press release, republished by Perishable News.