Pre-launch › Hype acceleration · 22 Apr 2026 · T−30
Free May the 4th IMAX fan events announced
Lucasfilm announced Star Wars Day screenings at select IMAX theatres worldwide, each showing more than 25 minutes of unseen footage with an exclusive poster.
Details
- Date
- 22 Apr 2026 · T−30
- Phase
- Pre-launch › Hype acceleration
- Category
- Fan event
- Markets
- Global
- Led by
- Studio-led
- Partners
- IMAX
- Channels
- Cinema
Sources 2
- Lucasfilm To Host 'Star Wars: The Mandalorian & Grogu' Fan EventsWhat's On Disney Plus · 22 Apr 2026 · whatsondisneyplus.com · SecondaryVerifies: May the 4th IMAX fan events with 25+ minutes of footage and an exclusive poster
- Box Office: Star Wars: Mandalorian and Grogu Tracking for $80M LaunchThe Hollywood Reporter · 30 Apr 2026 · hollywoodreporter.com · SecondaryVerifies: Tracking around $80M four-day; marketing goes into overdrive on May the 4th with 25 minutes in IMAX
More from hype acceleration
08 Feb 2026 T−103
Super Bowl spot swaps the Budweiser Clydesdales for tauntauns
A 30-second Super Bowl LX spot showed Mando and Grogu on a wagon pulled by tauntauns through snow, in the style of classic Budweiser ads. It used no new film footage. /Film put the airtime at $10M.
USConfirmed
Studio-led · Platform subversion
The spot is confirmed by StarWars.com; the $10M cost and the reaction are reported by /Film and CinemaBlend.
15 Mar 2026 T−68
Pascal and Weaver present at the Oscars, with a Grogu video
Pascal and Weaver were among the presenters at the 98th Academy Awards. The official Star Wars channel posted a video tying the two stars and Grogu to the Oscars, branded with the film's release date.
USGLOBALReported
Pedro Pascal · Sigourney Weaver · Talent as distribution
The presenter list is reported by NBC. The desk has not watched the broadcast to confirm what Grogu did on stage.
16 Apr 2026 T−36
Archer meat snacks puts the film on its packs, with a Fandango offer
Archer's first entertainment deal put the film on three of its products nationwide. Packs carried a QR code to a Fandango offer, and an ad with film clips ran on Disney+, Spectrum Reach sports inventory, in cinemas and on social platforms.
USReported
Archer Meat Snacks · Fandango · Spectrum Reach · Physical-to-digital
Archer's own press release, republished by Perishable News.