Pre-launch › Announcement & positioning · Aug 2024 · T−687
Pete Docter frames the film as toys against screens at D23
At D23 Expo 2024 Pixar's chief creative officer named Andrew Stanton as director and said the toys would face screens. The 19 June 2026 date was given at D23 Brazil that November.
Why it matters
The "toys vs tech" premise was set two years out and stayed the campaign's one idea.
AnalysisReported by Nerdist; the desk has not opened a Disney release for this announcement.
Details
- Date
- Aug 2024 · T−687
- Phase
- Pre-launch › Announcement & positioning
- Category
- Fan event
- Markets
- United States, Brazil
- Led by
- Studio-led
- Channels
- Live event
Sources 1
- Pixar Announces Toy Story 5 Will Pit Toys Against Screens, Shares Release DateNerdist · 08 Nov 2024 · nerdist.com · SecondaryVerifies: Docter's D23 2024 announcement; June 19, 2026 date given at D23 Brazil
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