Pre-launch › Announcement & positioning · 24 Mar 2025 · T−452
Mattel renews its global Toy Story toy licence for the new film
Mattel renewed a multi-year licence covering action figures, vehicles, radio control, games and plush, with a Toy Story 5 line planned.
Why it matters
The master toy deal was in place fifteen months before release, for a film about toys losing out to a tablet.
AnalysisThe Mattel release on Business Wire could not be opened by the desk; Kidscreen reports it.
Details
- Date
- 24 Mar 2025 · T−452
- Phase
- Pre-launch › Announcement & positioning
- Category
- Merchandise & licensing
- Markets
- Global
- Led by
- Partner-led
- Partners
- Mattel
- Channels
- Retail
Sources 1
- Deals in Brief – March 25, 2025Kidscreen · 25 Mar 2025 · kidscreen.com · SecondaryVerifies: Mattel renews global Toy Story licence with Disney for a Toy Story 5 line
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