The library
Search and filter every dated, sourced activity we track. Each one carries an evidence label; Pro-only entries show their position but not their detail.
18 Mar 2026 T−135
Spider-Man: Brand New Day
Tom Holland unveiled the first full trailer from the top of the Empire State Building, with a simultaneous global online release.
USGLOBALReported
Tom Holland · Landmark takeover
18 Mar 2026 T−135
Spider-Man: Brand New Day
Pieces of the trailer were posted by several cast and creator accounts, so fans had to collect them to see it whole.
GLOBALReported
Studio-led · Gamification
19 Mar 2026 T−134
Spider-Man: Brand New Day
Mark Lee, a member of the K-pop group NCT, shared one of the puzzle-trailer pieces.
KRSEAReported
Mark Lee (NCT) · Talent as distribution
Whether this was paid or organic is undisclosed. The sample called him a "creator"; he is an NCT member.
17 Jun 2026 T−44
Spider-Man: Brand New Day
Tickets went on sale at the same time as a new trailer, tying the marketing beat to a purchase.
GLOBALReported
Studio-led
The sample does not say which trailer launched on this date; we assume trailer 2 and are checking.
18 Jun 2026 T−43
Spider-Man: Brand New Day
The day after a trailer leak, Tom Holland and Zendaya showed a new clip on stage in Amsterdam.
NLEUROPEReported
Tom Holland · Zendaya · Reactive / leak recovery
21 Jul 2026 T−10
Spider-Man: Brand New Day
The last trailer focused on Peter Parker's emotional arc, ten days before release.
GLOBALReported
Studio-led
13 Apr – 14 Apr 2026 T−109
Spider-Man: Brand New Day
Sony showed a new clip and two exclusive posters to exhibitors at CinemaCon in Las Vegas.
USReported
Studio-led
01 May 2026 T−91
Spider-Man: Brand New Day
The introduction of an AI assistant character, E.V., drew a divided and largely negative response online.
GLOBALReported
Fan / organic
11 Jun 2026 T−50
Spider-Man: Brand New Day
Sony set India's release for 30 July, a day before the US, and advance sales opened soon after.
INReported
Sony Pictures India
Read the deep dive →27 Jun 2026 T−34
Spider-Man: Brand New Day
A special fan screening at Vanitha Vineetha Theatre in Kochi, credited to Tom Holland.
INUnverified
Tom Holland
The sample does not say whether Holland attended in person or virtually, and lists the same date as the Brooklyn activation.
16 Jun 2026 T−45
Spider-Man: Brand New Day
A website copying Ned Leeds' in-film tracker let fans follow "Spider-Man sightings" across 35 markets.
GLOBALReported
Samsung · In-universe artifact / ARG
The sample lists this twice (16 Jun launch, 17 Aug "real-time experience"). The August date is the article date, so the entries are merged.
22 Jun 2026 T−39
Spider-Man: Brand New Day
A themed pizza at $8.99 with Spider-Man packaging and mini-posters. Peter Parker eats Little Caesars in the film.
USReported
Little Caesars · Plot integration
30 Jun 2026 T−31
Spider-Man: Brand New Day
A short film in which Holland's Spider-Man meets Messi in a café and takes him swinging, released during the World Cup.
GLOBALReported
Lionel Messi · Talent as distribution
Jul 2026 T−30
Spider-Man: Brand New Day
Battlegrounds Mobile India added a "Skyline Plaza" district to its Erangel map and Peter Parker's gloves for swinging.
INReported
BGMI
The sample gives July–August without a day.
14 Jul 2026 T−17
Spider-Man: Brand New Day
Little Caesars rebuilt the apartment in a Brooklyn warehouse. Fans RSVP'd through a listing on Zillow.
USReported
Little Caesars · Stept X · Zillow · Platform subversion · Physical-to-digital
The sample dates this 27 Jun and also lists a separate 14 Jul "creator event". Its main source is dated 14 Jul, so we list one event on that date until the opening day is confirmed.
16 Jul 2026 T−15
Spider-Man: Brand New Day
A cinematic Samsung Galaxy spot with Batalon, building on the phones' role in the film's plot.
GLOBALReported
Samsung · Jacob Batalon · Plot integration
The sample names the Galaxy Z Flip 7, which was a 2025 model. The device generation is to be checked against Samsung's release.
20 Jul 2026 T−11
Spider-Man: Brand New Day
A special-build billboard where webs extend from the structure, so Spider-Man appears to interact with the city.
INReported
Sony Pictures India · Spectacle for social proof
24 Jul 2026 T−7
Spider-Man: Brand New Day
Staged scenes were placed in Google Maps Street View, and the Spidey Tracker site was built on Google Maps.
USGLOBALReported
Google · Mystery & easter egg · Platform subversion
27 Jul 2026 T−4
Spider-Man: Brand New Day
A blue-carpet premiere in Hollywood with themed photo set-ups and a surprise appearance by Michael B. Jordan.
USReported
Studio-led
28 Jul 2026 T−3
Spider-Man: Brand New Day
KL Rahul and Suryakumar Yadav starred in films that borrow the movie's premise of a hero nobody remembers.
INReported
KL Rahul · Suryakumar Yadav · Cultural transposition · Talent as distribution
The sample said this was "timed to IPL season". The IPL usually runs March–May, so that claim is removed.
Read the deep dive →28 Jul 2026 T−3
Spider-Man: Brand New Day
The BMW iX3 and 5 Series appear in story scenes; a father-and-son teaser campaign and in-car touchscreen animation ran alongside.
GLOBALReported
BMW · UEG · Plot integration
28 Jul 2026 T−3
Merchandise & licensing activity
United States · Full entry with sources is part of Pro.
28 Jul 2026 T−3
Spider-Man: Brand New Day
The Bandung band contributed to the soundtrack for the Indonesian market.
IDReported
For Revenge · Cultural transposition
28 Jul 2026 T−3
Spider-Man: Brand New Day
Epic Games announced character skins and the return of Web Shooters.
GLOBALReported
Epic Games
Announcement date. The sample also gives 30 Jul, probably when the items went live.
28 Jul 2026 T−3
Spider-Man: Brand New Day
The Kannada actor-director starred in a companion piece to the cricketers' campaign.
INReported
Rishab Shetty · Cultural transposition
29 Jul 2026 T−2
Spider-Man: Brand New Day
Indie duo Banjaare released a regional-language track with Sony Music India.
INReported
Banjaare · Sony Music India · Cultural transposition
The sample calls it Haryanvi; the language is still to be confirmed.
29 Jul 2026 T−2
Spider-Man: Brand New Day
The earliest public showing in the region, with doors at 7am.
AEReported
Reel Cinemas
29 Jul 2026 T−2
Spider-Man: Brand New Day
Searching Spider-Man terms showed a red, webbed button that triggered an animation.
GLOBALReported
Google · Mystery & easter egg
29 Jul 2026 T−2
Spider-Man: Brand New Day
The composer and actor released a Tamil anthem for the film.
INReported
GV Prakash Kumar · Cultural transposition
29 Jul 2026 T−2
Spider-Man: Brand New Day
Snack bags were hung high in cobwebs, as if only Spider-Man could reach them.
USReported
Takis · Spectacle for social proof
One source so far, outside the US trade press.
29 Jul 2026 T−2
Spider-Man: Brand New Day
A cameo in India's long-running family sitcom two days before release, which set off a wave of memes.
INReported
Taarak Mehta Ka Ooltah Chashmah · Cultural transposition
Read the deep dive →30 Jul 2026 T−1
Spider-Man: Brand New Day
Shops in one neighbourhood took character-themed names and graphics; CGI billboards covered in webs ran around the city.
MXReported
Archer Troy · Landmark takeover · Physical-to-digital · Cultural transposition
30 Jul – 30 Aug 2026 T−1
Spider-Man: Brand New Day
Digital, outdoor, cinema, retail and social activity around special packaging, running for a month.
INReported
Pulse Candy · Scarcity & collectibles
31 Jul 2026 T0
Spider-Man: Brand New Day
A web installation on the bridge, reported as a landmark takeover.
USUnverified
Studio-led · Landmark takeover
Aggregator-only source (IMDb news).
31 Jul 2026 T0
Spider-Man: Brand New Day
A reported 600-drone show recreating New York's 42nd Street.
MYUnverified
Studio-led · Spectacle for social proof
Aggregator-only source (IMDb news). Drone count and date not confirmed.
31 Jul 2026 T0
Spider-Man: Brand New Day
Japan received its own end-credits theme song.
JPReported
Mrs. GREEN APPLE · Cultural transposition
31 Jul 2026 T0
Spider-Man: Brand New Day
A Liquid I.V. drink mix sits in Peter's apartment and Tom Holland's Bero appears on a bodega shelf.
GLOBALReported
Liquid I.V. · Bero
01 Aug 2026 T+1
Spider-Man: Brand New Day
270-degree ScreenX auditoriums were dressed for the film at seven US locations and in Europe.
USEUROPEReported
CJ 4DPlex · Kinepolis
03 Aug 2026 T+3
Spider-Man: Brand New Day
A Gen Z meal with four collectible toys and a Happy Meal with twelve, in 80+ markets, plus loyalty-programme rewards.
EUROPEMENAGLOBALReported
McDonald's · tms · Scarcity & collectibles
The source is dated 17 Sep; 3 Aug is the launch date given in the sample.
04 Aug 2026 T+4
Spider-Man: Brand New Day
A mall activation with merchandise, a gift for spends over SG$50 and a hashtag contest.
SGReported
Toys R Us Singapore · UGC contest
05 Aug 2026 T+5
Spider-Man: Brand New Day
The dubbed version added references to the sitcom and gave Peter Parker Gujarati lines.
INReported
Studio-led · Cultural transposition
Read the deep dive →07 Aug 2026 T+7
Spider-Man: Brand New Day
People tried to copy the film's new pose and found it harder than it looked; it spread from TikTok and Shorts to Korean platforms.
GLOBALKRReported
Fan / organic
09 Aug 2026 T+9
Spider-Man: Brand New Day
Apparel, lunchboxes, keychains, plush and themed FMCG packs, including Fevicol MR and ITC Sunfeast Fantastik.
INReported
Disney Consumer Products India · The Souled Store · Cello Kidzbee · Mirada · Fevicol MR · ITC Sunfeast Fantastik · Scarcity & collectibles
Week of 13 Aug 2026 T+13
Spider-Man: Brand New Day
A Canadian cinema without official posters put up an employee's meme-style drawing, which a local radio station shared.
CAUnverified
Fan / organic
Organic moment. The date is the report date, and we hold no archived copy of the post yet.
21 Aug – 28 Aug 2026 T+21
Spider-Man: Brand New Day
Fans raised concerns that a concept illustration, "Big City", was made with generative AI. No studio response has been found.
GLOBALUnverified
Fan / organic
Aggregator-only source (IMDb news).
01 Sep 2026 T+32
Spider-Man: Brand New Day
A seven-style blind-box set from Hot Toys.
GLOBALReported
Hot Toys · Scarcity & collectibles
04 Sep 2026 T+35
Spider-Man: Brand New Day
Samsung extended its partnership into a talent ambassadorship after release.
GLOBALReported
Samsung · Jacob Batalon · Talent as distribution
16 Sep 2026 T+47
Spider-Man: Brand New Day
Marvel turned Yelena Belova's "small potato stuff" line, already a meme, into official merchandise.
GLOBALReported
Studio-led · Meme-to-merch
10 Aug 2026 T+10
Spider-Man: Brand New Day
Fans posted 3,205 qualifying edits with more than 12 million views; winners were named in four categories.
GLOBALReported
TikTok · UGC contest · Creator access
31 Aug 2026 T+31
Spider-Man: Brand New Day
Ormax Cinematix reported 99% Reach, 96% Appeal and 88% Buzz in release week.
INReported
Ormax Media