18 Mar 2026 T−135
Puzzle trailer split across cast and creator accounts
Pieces of the trailer were posted by several cast and creator accounts, so fans had to collect them to see it whole.
GLOBALReported
Studio-led · Gamification
A gamified release asks the audience to do something before they get the payoff: collect pieces, solve a clue, unlock the next step. Effort raises the value of what is unlocked.
It works best when the rules are obvious in a second and the full reward is clearly worth the hunt.