24 Jul 2026 T−7
Five Spider-Man scenes hidden in New York Street View
Staged scenes were placed in Google Maps Street View, and the Spidey Tracker site was built on Google Maps.
USGLOBALReported
Google · Mystery & easter egg · Platform subversion
An easter egg works because discovery feels earned. The person who finds it gets a small story to tell, and telling it is the distribution.
The best ones live where attention already is (a search results page, a map, a receipt) so the cost of finding them is close to zero, but the surprise is real.