04 Aug 2026 T+4
Spider-Man appearance and UGC contest at Plaza Singapura
A mall activation with merchandise, a gift for spends over SG$50 and a hashtag contest.
SGReported
Toys R Us Singapore · UGC contest
A user-generated content contest turns fans into a distribution network. The studio supplies assets and a brief; the audience supplies volume and variety.
Categories and named winners matter more than prize size: recognition is the incentive creators share.