Pre-launch › World-building & partnerships · 18 Sep 2026 · T−63
Hand-painted Capitol murals in Cardiff, Hackney and Edinburgh
The UK leg of the propaganda campaign used painted walls rather than printed banners. The Cardiff mural shows a Peacekeeper, a volcano and pink birds from the book.
Details
- Date
- 18 Sep 2026 · T−63
- Phase
- Pre-launch › World-building & partnerships
- Category
- OOH & DOOH
- Markets
- United Kingdom
- Led by
- Studio-led
- Channels
- OOH, Social
- Mechanics
- In-universe artifact / ARG
Sources 1
- Huge Hunger Games mural revealed in the centre of CardiffNation.Cymru · 18 Sep 2026 · nation.cymru · SecondaryVerifies: Hand-painted Capitol murals in Cardiff, Hackney and Edinburgh
More from world-building & partnerships
18 Mar 2025 T−612
Book launch with a global reading campaign run with Lionsgate
On publication day Collins read from chapter one on the Hunger Games Books channels in partnership with Lionsgate, and influencers read the same passage in their own languages. Scholastic registered more than 1,000 launch events and sent 2,500 event kits. Waterstones held 110 midnight parties in the UK.
USUKGLOBALReported
Scholastic
04 Jul 2026 T−139
'Meet Haymitch' released on Reaping Day, his birthday
In the book, the reaping falls on Haymitch's birthday, 4 July. Lionsgate used the date for a featurette with Zada, Lawrence, Jacobson and the cast.
USGLOBALConfirmed
Joseph Zada
Week of 14 Sep 2026 T−67
Capitol propaganda posters: "Peace is preserved, not promised"
Unbranded posters and banners of a Peacekeeper against a rising sun appeared in New York, London, Los Angeles and Mexico City, including a banner over the New York Stock Exchange. LED trucks carried the image around Philadelphia. The small print credits "the Capitol".
USUKMXReported
Studio-led · In-universe artifact / ARG · Landmark takeover
Lionsgate has not been quoted on the placements. A social post embedded by Creative Bloq also lists Washington, NATO headquarters in Belgium and Thailand; those sites are not verified.