Pre-launch › World-building & partnerships · Week of 14 Sep 2026 · T−67
Capitol propaganda posters: "Peace is preserved, not promised"
Unbranded posters and banners of a Peacekeeper against a rising sun appeared in New York, London, Los Angeles and Mexico City, including a banner over the New York Stock Exchange. LED trucks carried the image around Philadelphia. The small print credits "the Capitol".
Why it matters
The ads sold no cast, title or date. They borrowed the book's theme of propaganda and left fans to identify the film and share sightings.
AnalysisLionsgate has not been quoted on the placements. A social post embedded by Creative Bloq also lists Washington, NATO headquarters in Belgium and Thailand; those sites are not verified.
Details
- Date
- Week of 14 Sep 2026 · T−67
- Phase
- Pre-launch › World-building & partnerships
- Category
- OOH & DOOH
- Markets
- United States, United Kingdom, Mexico
- Led by
- Studio-led
- Channels
- OOH, Mobile billboards, Social
Sources 3
- 'Hunger Games' trucks roll through Philly with cryptic messageBilly Penn (WHYY) · 15 Sep 2026 · billypenn.com · SecondaryVerifies: Five LED trucks in Philadelphia; posters and banners earlier that week in New York, London, Mexico City and Los Angeles; NYSE banner
- The new Hunger Games billboards are absolutely terrifyingCreative Bloq · 17 Sep 2026 · creativebloq.com · SecondaryVerifies: Mobile billboards with "Peace is preserved not promised" credited to the Capitol; embeds a social post listing sites in Washington, Belgium, Philadelphia and Thailand
- 'The Hunger Games: Sunrise on the Reaping' Gets a Wild New Look Packed With Flowers, Weapons and a Huge EnsembleComic Basics · 05 Oct 2026 · comicbasics.com · SecondaryVerifies: Two posters on 16 September; ensemble poster with NYCC logo on 5 October; pop-up details citing Vital Thrills
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