Pre-launch › Trailer campaign · 01 Sep 2026 · T−45
The trailer becomes a game on YouTube Playables
Legendary released Street Fighter Combo Challenge, which plays the trailer inside a virtual arcade cabinet and scores viewers on timed combo inputs. The studios billed it as a world first.
Why it matters
It turned a passive trailer into something fans of the game could practise and share, on YouTube itself.
AnalysisDeadline later called it one of the big early-September pushes; the desk has not opened the Playable itself.
Details
- Date
- 01 Sep 2026 · T−45
- Phase
- Pre-launch › Trailer campaign
- Category
- Technology & interactive
- Markets
- Global
- Led by
- Studio-led
- Partners
- YouTube
- Channels
- YouTube Playables
- Mechanics
- GamificationPlatform subversion
Sources 3
- Want people to pay attention to your movie trailer? Turn it into a playable game.Tubefilter · 02 Sep 2026 · tubefilter.com · SecondaryVerifies: Street Fighter: Combo Challenge on YouTube Playables, posted by Legendary hours after the Tokyo premiere
- Street Fighter's 'world-first' playable trailer is a hadouken to traditional movie advertisingCreative Bloq · 03 Sep 2026 · creativebloq.com · SecondaryVerifies: Playable trailer billed as a world first; how it works
- 'Street Fighter' Socks $31M, 'You Can See Everything' Has 2,000+ Sellouts With $15M Docu MilestoneDeadline · 18 Oct 2026 · deadline.com · SecondaryVerifies: $31M from 3,575 theatres; day-by-day; B- CinemaScore; RelishMix 920.6M; YouTube Playables push
More from trailer campaign
11 Dec 2025 T−309
First teaser premieres at The Game Awards, with the cast on stage
The first footage debuted live at The Game Awards in Los Angeles. The cast came on stage to introduce it, and Paramount posted the "Game Awards Sneak Peek" the same night.
USGLOBALConfirmed
The Game Awards · Platform subversion
16 Apr 2026 T−183
Official trailer released the morning of Paramount's CinemaCon show
Paramount and Legendary posted the official trailer online hours before showing the film to exhibitors at CinemaCon in Las Vegas. Japanese and Hindi versions went up the same day.
USJPINGLOBALConfirmed
Studio-led
30 Jul 2026 T−78
Blanka vs. Ryu clip puts fighting-game figures in the crowd
A clip of Jason Momoa's Blanka fighting Andrew Koji's Ryu in a prison cage showed Justin Wong, IFC Yipes and Maximillian Dood among the inmates. Wong thanked Capcom for making it happen.
GLOBALConfirmed
Jason Momoa · Andrew Koji · Justin Wong · IFC Yipes · Maximillian Dood · Capcom · Creator access