Pre-launch › Trailer campaign · 30 Jul 2026 · T−78
Blanka vs. Ryu clip puts fighting-game figures in the crowd
A clip of Jason Momoa's Blanka fighting Andrew Koji's Ryu in a prison cage showed Justin Wong, IFC Yipes and Maximillian Dood among the inmates. Wong thanked Capcom for making it happen.
Why it matters
Casting the community's best-known players as extras turned them into promoters with their own audiences.
AnalysisDetails
- Date
- 30 Jul 2026 · T−78
- Phase
- Pre-launch › Trailer campaign
- Category
- Trailer & teaser
- Markets
- Global
- Led by
- Studio-led
- Partners
- Jason Momoa, Andrew Koji, Justin Wong, IFC Yipes, Maximillian Dood, Capcom
- Channels
- YouTube, X
- Mechanics
- Creator access
Sources 2
- Street Fighter | Blanka vs. Ryu Special Look (2026 Movie)Paramount Pictures (YouTube) · 30 Jul 2026 · youtube.com · PrimaryVerifies: Blanka vs. Ryu clip
- Justin Wong, IFC Yipes, and Maximillian Dood Make Cameos in Street Fighter Movie ClipIGN · 30 Jul 2026 · ign.com · SecondaryVerifies: Fighting-game community figures appear as prisoners in the Blanka vs. Ryu clip
More from trailer campaign
11 Dec 2025 T−309
First teaser premieres at The Game Awards, with the cast on stage
The first footage debuted live at The Game Awards in Los Angeles. The cast came on stage to introduce it, and Paramount posted the "Game Awards Sneak Peek" the same night.
USGLOBALConfirmed
The Game Awards · Platform subversion
16 Apr 2026 T−183
Official trailer released the morning of Paramount's CinemaCon show
Paramount and Legendary posted the official trailer online hours before showing the film to exhibitors at CinemaCon in Las Vegas. Japanese and Hindi versions went up the same day.
USJPINGLOBALConfirmed
Studio-led
01 Sep 2026 T−45
Second trailer goes online, with IMAX and Hindi cuts
Paramount posted the new trailer worldwide hours after its Shinjuku premiere. IMAX and Paramount India released their own versions the same day.
USINGLOBALConfirmed
IMAX