Pre-launch › Trailer campaign · 11 Dec 2025 · T−309
First teaser premieres at The Game Awards, with the cast on stage
The first footage debuted live at The Game Awards in Los Angeles. The cast came on stage to introduce it, and Paramount posted the "Game Awards Sneak Peek" the same night.
Why it matters
The film launched to gamers first, on gaming's biggest annual broadcast rather than in a cinema or on a film channel.
AnalysisDetails
- Date
- 11 Dec 2025 · T−309
- Phase
- Pre-launch › Trailer campaign
- Category
- Trailer & teaser
- Markets
- United States, Global
- Led by
- Studio-led
- Partners
- The Game Awards
- Channels
- Live event, YouTube
- Mechanics
- Platform subversion
Sources 3
- Street Fighter | Game Awards Sneak Peek (2026 Movie)Paramount Pictures (YouTube) · 11 Dec 2025 · youtube.com · PrimaryVerifies: First teaser, posted the night of The Game Awards; release date October 16, 2026
- Street Fighter Movie World Premiere Trailer from The Game Awards 2025The Game Awards (YouTube) · 11 Dec 2025 · youtube.com · PrimaryVerifies: Teaser premiered live from the Peacock Theater, Los Angeles, on December 11, 2025
- 'Street Fighter' Trailer: Chun-Li, Ryu, Ken and More Are Brought to Life in New Live-Action FilmVariety · 11 Dec 2025 · variety.com · SecondaryVerifies: Teaser debuted at the 2025 Game Awards; cast on stage
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GLOBALConfirmed
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Second trailer goes online, with IMAX and Hindi cuts
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USINGLOBALConfirmed
IMAX