Pre-launch › Hype acceleration · 27 Jul 2026 · T−81
Hasbro reveals movie-inspired 6-inch figures at Comic-Con
Hasbro unveiled Chun-Li, Ken, Ryu and Akuma figures inspired by the film at San Diego Comic-Con, each with effect pieces for signature moves.
No primary source was opened for this item; it rests on the outlets cited.
Details
- Date
- 27 Jul 2026 · T−81
- Phase
- Pre-launch › Hype acceleration
- Category
- Merchandise & licensing
- Markets
- United States, Global
- Led by
- Partner-led
- Partners
- Hasbro
- Channels
- Industry event, Press release
- Mechanics
- Scarcity & collectibles
Sources 1
- Hasbro Unveils New Street Fighter Action Figures at San Diego Comic-ConHasbro (via Game Developer / Games Press) · 27 Jul 2026 · gamedeveloper.com · SecondaryVerifies: Hasbro's own release: 6-inch Chun-Li, Ken, Ryu and Akuma, revealed at SDCC 2026
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17 Sep 2026 T−29
Cody Rhodes reveals a wearable Guile flat-top popcorn bucket
Rhodes showed off an AMC-exclusive bucket shaped like Guile's flat-top, with a chin strap so it can be worn. The official film account's post said tickets would go on sale the following Monday.
USReported
AMC Theatres · Cody Rhodes · Scarcity & collectibles · Spectacle for social proof
21 Sep 2026 T−25
US tickets go on sale with a special-moves featurette
Paramount opened ticket sales and posted a featurette on how the games' special moves were staged for the film.
USConfirmed
Studio-led
The on-sale day comes from the official account's 17 September post ("Monday") and the featurette's "Get tickets now".
29 Sep 2026 T−17
LA billboard staged as if blown apart by a hadouken
A billboard in Los Angeles showed Ryu mid-hadouken with torn panels and three figures of workers hanging from the wreckage. Its creator posted it on 29 September.
USReported
Studio-led · Spectacle for social proof
Creative Bloq does not name the agency or the exact location.
