Pre-launch › Hype acceleration · 26 Mar 2026 · T−224
On Ram Navami, Malhotra dates the Rama glimpse to Hanuman Jayanti
In a statement on Ram Navami, Malhotra said the next glimpse, Rama, would arrive on 2 April for Hanuman Jayanti, with a launch with fans across the world. Variety India reported that promotions would begin in the US.
Why it matters
Each major asset from here on was pinned to a Hindu festival date.
AnalysisDetails
- Date
- 26 Mar 2026 · T−224
- Phase
- Pre-launch › Hype acceleration
- Category
- Social (owned)
- Markets
- India, United States
- Led by
- Studio-led
- Channels
- Instagram, Press
Sources 2
- 'Ramayana': Ranbir Kapoor's FIRST LOOK as Lord Ram to be unveiled on Hanuman Jayanti, Producer confirmsThe Times of India · 27 Mar 2026 · timesofindia.indiatimes.com · SecondaryVerifies: Ram Navami statement by Malhotra: Rama glimpse on 2 April
- Ranbir Kapoor, Nitesh Tiwari to begin 'Ramayana' promotions in the USVariety India · 26 Mar 2026 · varietyindia.com · SecondaryVerifies: US promotions planned as the first activity since the first teaser
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