Pre-launch › Trailer campaign · 04 Aug 2026 · T−93
Trailer splits viewers on effects and costumes; cast and designers respond
Collider described the reaction as divisive. The costume designers addressed criticism of the looks, fans noted that Hanuman was missing, and Kapoor defended the effects work in interviews.
Details
- Date
- 04 Aug 2026 · T−93
- Phase
- Pre-launch › Trailer campaign
- Category
- Controversy & reactive
- Markets
- India, Global
- Led by
- Fan / organic
- Partners
- Ranbir Kapoor
- Channels
- Social, Press
Sources 4
- Forget 'The Lord of the Rings', a $400M Fantasy Epic Just Debuted a Lavish TrailerCollider · 01 Aug 2026 · collider.com · SecondaryVerifies: Trailer premiered at SDCC, released 29 July (US); divisive reactions
- 'Ramayana' Costume Designers Rimple and Harpreet Narula Address Backlash Over Character LooksVariety India · 04 Aug 2026 · varietyindia.com · SecondaryVerifies: Costume debate after the trailer
- Ranbir Kapoor Defends 'Ramayana''s CGI Amid Social Media BacklashVariety India · 12 Aug 2026 · varietyindia.com · SecondaryVerifies: Kapoor on online CGI critics
- Ramayana trailer: Ranbir's Ram, Yash's Raavan stand at heart of a cinematic odysseyIndia Today · 30 Jul 2026 · indiatoday.in · SecondaryVerifies: Trailer contents; no Hanuman footage
More from trailer campaign
18 Jul 2026 T−110
Phone recording of the trailer leaks; makers start takedowns
An 88-second phone recording from the Delhi screening spread within hours. The Times of India reported that the legal team pulled it from Reddit by the next morning but struggled on X.
INReported
Fan / organic
18 Jul 2026 T−110
Pratham Sankalp event in New Delhi shows the trailer to invited guests
The first public gathering of the full cast was held at Bharat Mandapam and streamed live. Guests from government, diplomacy and culture saw the trailer; Kumar Vishwas hosted and Yash spoke in Hindi.
INConfirmed
Ranbir Kapoor · Yash · Sai Pallavi · Kumar Vishwas
23 Jul 2026 T−105
Kapoor, Yash, Tiwari and Malhotra hold a panel at San Diego Comic-Con
The team appeared in Ballroom 20, about 4,800 seats, with a programme promising unseen footage and live performances. Variety India reported that Malhotra used the panel to say the trailer's online launch was postponed; Collider described a premiere at the convention.
USReported
Ranbir Kapoor · Yash
Accounts differ on whether the full trailer was shown in the room.