Pre-launch › Trailer campaign · 30 Jul 2026 · T−98
Official trailer released at 4:15 am IST, timed to Brahma Muhurat
The trailer went live worldwide in five Indian languages on Sony's, Dharma's and the official channels. Malhotra had announced the dawn slot as the auspicious Brahma Muhurat.
Why it matters
A pre-dawn Indian release suited both Hindu timing and US evening viewing, and it ran on a Hollywood studio channel.
AnalysisDetails
- Date
- 30 Jul 2026 · T−98
- Phase
- Pre-launch › Trailer campaign
- Category
- Trailer & teaser
- Markets
- India, Global
- Led by
- Studio-led
- Partners
- Sony Pictures Entertainment, Dharma Productions
- Channels
- YouTube, Instagram, X
Sources 5
- RAMAYANA - Official TrailerSony Pictures Entertainment (YouTube) · 30 Jul 2026 · youtube.com · PrimaryVerifies: Official trailer on Sony's channel; in cinemas worldwide Diwali 2026
- Namit Malhotra's Ramayana - Hindi TrailerDharma Productions (YouTube) · 30 Jul 2026 · youtube.com · PrimaryVerifies: Hindi trailer on the India distributor's channel
- Taking Ramayana To The WorldPrime Focus Limited · 30 Jul 2026 · primefocus.com · PrimaryVerifies: Official trailer released globally in five Indian languages
- Namit Malhotra announces Ramayana trailer launch date and time; unveiling set for July 30 at 4:15 am ISTBollywood Hungama · 28 Jul 2026 · bollywoodhungama.com · SecondaryVerifies: Trailer timed to Brahma Muhurat, 4:15 am IST
- Ramayana trailer: Ranbir's Ram, Yash's Raavan stand at heart of a cinematic odysseyIndia Today · 30 Jul 2026 · indiatoday.in · SecondaryVerifies: Trailer contents; no Hanuman footage
More from trailer campaign
18 Jul 2026 T−110
Phone recording of the trailer leaks; makers start takedowns
An 88-second phone recording from the Delhi screening spread within hours. The Times of India reported that the legal team pulled it from Reddit by the next morning but struggled on X.
INReported
Fan / organic
18 Jul 2026 T−110
Pratham Sankalp event in New Delhi shows the trailer to invited guests
The first public gathering of the full cast was held at Bharat Mandapam and streamed live. Guests from government, diplomacy and culture saw the trailer; Kumar Vishwas hosted and Yash spoke in Hindi.
INConfirmed
Ranbir Kapoor · Yash · Sai Pallavi · Kumar Vishwas
23 Jul 2026 T−105
Kapoor, Yash, Tiwari and Malhotra hold a panel at San Diego Comic-Con
The team appeared in Ballroom 20, about 4,800 seats, with a programme promising unseen footage and live performances. Variety India reported that Malhotra used the panel to say the trailer's online launch was postponed; Collider described a premiere at the convention.
USReported
Ranbir Kapoor · Yash
Accounts differ on whether the full trailer was shown in the room.