Pre-launch › First look & teaser · 07 Apr 2026 · T−212
Teaser draws criticism of its effects; Malhotra responds
Parts of the online audience criticised the glimpse's colour grading, effects and creature designs, and compared it with television versions. Malhotra posted that the team was reviewing the feedback. Yash later called the effects work in progress.
Why it matters
Effects quality became the campaign's running question and resurfaced after each trailer.
AnalysisDetails
- Date
- 07 Apr 2026 · T−212
- Phase
- Pre-launch › First look & teaser
- Category
- Controversy & reactive
- Markets
- India
- Led by
- Fan / organic
- Partners
- Yash
- Channels
- Social, Instagram, Press
Sources 3
- 'Ramayana': Producer Namit Malhotra Addresses Criticism to First Teaser on Social MediaVariety India · 07 Apr 2026 · varietyindia.com · SecondaryVerifies: Criticism of colour grading and VFX; Malhotra's statement
- 'Ramayana': Yash, Namit Malhotra to Represent Film at CinemaCon in Las VegasThe Hollywood Reporter India · 13 Apr 2026 · hollywoodreporterindia.com · SecondaryVerifies: Yash and Malhotra at CinemaCon; mixed reaction to the teaser's effects
- Yash Responds to 'Ramayana' VFX Criticism, Says It Is Work in ProgressVariety India · 16 Apr 2026 · varietyindia.com · SecondaryVerifies: Yash at CinemaCon calls the effects work in progress
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