Pre-launch › First look & teaser · 03 Jul 2025 · T−490
Ramayana: The Introduction released online and in cinemas across India
A three-minute first glimpse introduced Ranbir Kapoor as Rama and Yash as Ravana, with music by Hans Zimmer and A.R. Rahman. It was posted online and screened for fans in several Indian cities, with a 3D IMAX unveiling in Mumbai attended by Tiwari and Malhotra.
Why it matters
The campaign opened with a mood piece, not a trailer. It sold the composers, the VFX house and the two leads, and said the film was filmed for IMAX.
AnalysisDetails
- Date
- 03 Jul 2025 · T−490
- Phase
- Pre-launch › First look & teaser
- Category
- Trailer & teaser
- Markets
- India, Global
- Led by
- Studio-led
- Partners
- Ranbir Kapoor, Yash, Hans Zimmer, A.R. Rahman, DNEG
- Channels
- YouTube, Instagram, Cinemas
Sources 4
- Namit Malhotra's Ramayana: The IntroductionWorld Of Ramayana (YouTube) · 03 Jul 2025 · youtube.com · PrimaryVerifies: First glimpse; description lists cast, Zimmer and Rahman, filmed for IMAX, Diwali 2026 and 2027
- The Prime Focus Group unveils the first chapter of Namit Malhotra's cinematic vision for RamayanaPrime Focus Limited · 03 Jul 2025 · primefocus.com · PrimaryVerifies: Ramayana: The Introduction; filmed for IMAX; Part 1 in 2026, Part 2 in 2027; DNEG, ReDefine and Brahma AI roles
- Ramayana first glimpse: Ranbir Kapoor, Yash explode on screen as Lord Ram, RavanaHindustan Times · 03 Jul 2025 · hindustantimes.com · SecondaryVerifies: First glimpse posted by Malhotra; fan reaction
- Nitesh Tiwari gets emotional at Ramayana first glimpse launchHindustan Times · 03 Jul 2025 · hindustantimes.com · SecondaryVerifies: Three-minute glimpse launched across Indian cities; 3D IMAX unveiling in Mumbai
More from first look & teaser
05 Apr 2024 T−944
Set photos leak in the first days of filming; director bans phones
Photos of actors in costume leaked from the Mumbai set days after filming began. India Today reported that Nitesh Tiwari then imposed a strict no-phone policy and cleared extra crew from the set.
INReported
Fan / organic
30 Mar 2026 T−220
Rama glimpse previewed first to an invited audience in Los Angeles
Kapoor, Tiwari and Malhotra presented the Rama glimpse at an invite-only screening in Los Angeles, three days before its global release. Recording was not allowed; videos of the press conference spread online.
USReported
Ranbir Kapoor
31 Mar 2026 T−219
Second preview screening and Q&A in New York
The team repeated the screening in New York, where Tiwari explained why he cast Kapoor as Rama.
USReported
Ranbir Kapoor