Pre-launch › Trade & exhibitor · 13 Apr – 16 Apr 2026 · T−206
Malhotra and Yash present Ramayana at CinemaCon in Las Vegas
Malhotra and Yash introduced the film to exhibitors at CinemaCon. Prime Focus said the film had large outdoor placements and visual showcases around the convention, and Malhotra met media, partners and exhibitors through the week.
Why it matters
An Indian production pitched itself in the same room as the Hollywood slate, months before it had a distributor outside India.
AnalysisDetails
- Date
- 13 Apr – 16 Apr 2026 · T−206
- Phase
- Pre-launch › Trade & exhibitor
- Category
- Trade & exhibitor
- Markets
- United States
- Led by
- Studio-led
- Partners
- Yash
- Channels
- Industry event, Outdoor
Sources 3
- The Prime Focus Group Showcases Ramayana at CinemaCon 2026Prime Focus Limited · 22 Apr 2026 · primefocus.com · PrimaryVerifies: Malhotra and Yash at CinemaCon in Las Vegas; outdoor placements and visual showcases
- 'Ramayana': Yash, Namit Malhotra to Represent Film at CinemaCon in Las VegasThe Hollywood Reporter India · 13 Apr 2026 · hollywoodreporterindia.com · SecondaryVerifies: Yash and Malhotra at CinemaCon; mixed reaction to the teaser's effects
- Ranbir Kapoor's 'Ramayana' Arrives At CinemaCon 2026Variety India · 12 Apr 2026 · varietyindia.com · SecondaryVerifies: CinemaCon in Las Vegas, 13 to 16 April
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The partnership is confirmed by Prime Focus; the deal value is reported only.