Pre-launch › Hype acceleration · 19 Feb 2026 · T−29
Directors tour the premium formats a day before tickets go on sale
Lord and Miller walked through every format the film plays in, from IMAX to 70mm, in a video posted the day before tickets went on sale.
Why it matters
Premium screens later took more than half of opening-weekend sales.
AnalysisDetails
- Date
- 19 Feb 2026 · T−29
- Phase
- Pre-launch › Hype acceleration
- Category
- Cinema & exhibition
- Markets
- United States
- Led by
- Studio-led
- Partners
- Phil Lord and Christopher Miller, IMAX
- Channels
- YouTube, Social
Sources 2
- Project Hail Mary | Theater Tour With Phil Lord And Christopher MillerAmazon MGM Studios (YouTube) · 19 Feb 2026 · youtube.com · PrimaryVerifies: Directors' premium-format tour; "Tickets on sale tomorrow"
- Box Office: 'Project Hail Mary' Opening to $80M In U.S.Deadline · 22 Mar 2026 · deadline.com · SecondaryVerifies: $80.6M estimate; PLF share; PostTrak; campaign recap (Audible, Jeopardy, SNL, media tour, sports integrations, light shows, NASA/JPL)
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LEGO Icons set of the Hail Mary ship, with Grace and Rocky figures
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