Pre-launch › Hype acceleration · 26 Feb 2026 · T−22
Gosling throws a "Hail Mary" in Final Jeopardy!
Jeopardy! posted a segment of Gosling nailing a Final Jeopardy! answer, tagged
The numbers
- 50MVideo viewsNot stated · as of 20 Apr 2026ReportedSource: The Hollywood ReporterDeadline gave 40M views on 22 March.
Details
- Date
- 26 Feb 2026 · T−22
- Phase
- Pre-launch › Hype acceleration
- Category
- TV & content integration
- Markets
- United States
- Led by
- Partner-led
- Partners
- Ryan Gosling, Jeopardy!
- Channels
- TV, YouTube, Social
Sources 4
- Hail Mary!: Ryan Gosling Plays Final Jeopardy!Jeopardy! (YouTube) · 26 Feb 2026 · youtube.com · PrimaryVerifies: Gosling's Final Jeopardy! appearance tagged #ProjectHailMary
- 'Project Hail Mary': How Ryan Gosling's Box Office Hit and Marketing Marvel Made Amazon MGM the Surprise Studio Star of CinemaConThe Hollywood Reporter · 20 Apr 2026 · hollywoodreporter.com · SecondaryVerifies: Campaign tactics list (press tour, JPL/Griffith junkets, viral videos and view counts, NFC video, partnerships, Super Bowl/NBA/Olympics integrations, light shows, creator work); CinemaCon 2026; fifth weekend -15%
- Box Office: 'Project Hail Mary' Opening to $80M In U.S.Deadline · 22 Mar 2026 · deadline.com · SecondaryVerifies: $80.6M estimate; PLF share; PostTrak; campaign recap (Audible, Jeopardy, SNL, media tour, sports integrations, light shows, NASA/JPL)
- Why Has 'Project Hail Mary' Ignited So Much Online Debate?The Hollywood Reporter · 26 Mar 2026 · hollywoodreporter.com · SecondaryVerifies: Post-release social debate; viral Jeopardy! and football videos
More from hype acceleration
25 Jan 2026 T−54
Gosling video on "the Hail Mary" airs around the NFC Championship
Gosling recorded a promotional video for the NFC Championship game about the idea of the Hail Mary in sports and in life, according to The Hollywood Reporter.
USReported
Ryan Gosling · Talent as distribution
THR does not give a date; dated to the NFC Championship game. The desk has not seen the video.
05 Feb 2026 T−43
Studio teases a final trailer and a Super Bowl spot for Sunday
A short tease on Amazon MGM's channel announced the final trailer and a Big Game spot for Super Bowl Sunday.
USConfirmed
Studio-led
05 Feb 2026 T−43
LEGO Icons set of the Hail Mary ship, with Grace and Rocky figures
LEGO revealed set 11389, an 830-piece model of the Hail Mary for adults, priced at $99.99, £99.99 and €109.99, with a Ryland Grace minifigure and a brick-built Rocky. It went on sale at LEGO.com on 1 March.
USUKEUROPEReported
LEGO · Scarcity & collectibles
Announcement date and on-sale date from Brickset, a fan site; Variety confirms the set, piece count and US price.