Pre-launch › Hype acceleration · Feb 2026 · T−33
Integrations in the NBA All-Star Game and the Winter Olympics
Deadline and THR report integrations during the NBA All-Star Game and the Winter Olympics. Amazon MGM posted an "exclusive Winter Olympics sneak peek" on 23 February. TheWrap reports ads on Prime Video's NBA games and on Twitch.
The desk has not seen the NBA integration.
Details
- Date
- Feb 2026 · T−33
- Phase
- Pre-launch › Hype acceleration
- Category
- TV & content integration
- Markets
- United States
- Led by
- Studio-led
- Partners
- Prime Video
- Channels
- TV, Streaming
Sources 4
- Project Hail Mary: Winter Olympics Sneak PeekAmazon MGM Studios (YouTube) · 23 Feb 2026 · youtube.com · PrimaryVerifies: Exclusive Winter Olympics sneak peek
- Box Office: 'Project Hail Mary' Opening to $80M In U.S.Deadline · 22 Mar 2026 · deadline.com · SecondaryVerifies: $80.6M estimate; PLF share; PostTrak; campaign recap (Audible, Jeopardy, SNL, media tour, sports integrations, light shows, NASA/JPL)
- 'Project Hail Mary': How Ryan Gosling's Box Office Hit and Marketing Marvel Made Amazon MGM the Surprise Studio Star of CinemaConThe Hollywood Reporter · 20 Apr 2026 · hollywoodreporter.com · SecondaryVerifies: Campaign tactics list (press tour, JPL/Griffith junkets, viral videos and view counts, NFC video, partnerships, Super Bowl/NBA/Olympics integrations, light shows, creator work); CinemaCon 2026; fifth weekend -15%
- 'Project Hail Mary' Box Office: What Fueled Amazon's Big Opening WeekendTheWrap · 23 Mar 2026 · thewrap.com · SecondaryVerifies: IMAX/Fandango early access 70mm screenings in 18 cities; Amazon ad placements on Prime NBA games, Twitch and Amazon.com
More from hype acceleration
25 Jan 2026 T−54
Gosling video on "the Hail Mary" airs around the NFC Championship
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USReported
Ryan Gosling · Talent as distribution
THR does not give a date; dated to the NFC Championship game. The desk has not seen the video.
05 Feb 2026 T−43
Studio teases a final trailer and a Super Bowl spot for Sunday
A short tease on Amazon MGM's channel announced the final trailer and a Big Game spot for Super Bowl Sunday.
USConfirmed
Studio-led
05 Feb 2026 T−43
LEGO Icons set of the Hail Mary ship, with Grace and Rocky figures
LEGO revealed set 11389, an 830-piece model of the Hail Mary for adults, priced at $99.99, £99.99 and €109.99, with a Ryland Grace minifigure and a brick-built Rocky. It went on sale at LEGO.com on 1 March.
USUKEUROPEReported
LEGO · Scarcity & collectibles
Announcement date and on-sale date from Brickset, a fan site; Variety confirms the set, piece count and US price.