Pre-launch › Trailer campaign · 08 Feb 2026 · T−40
Final trailer and a Super Bowl LX spot, "Believe in the Hail Mary"
Amazon MGM released the final trailer on Super Bowl Sunday and bought a spot in the game. The trailer gave the clearest look yet at Rocky. THR lists the Super Bowl among the campaign's sports integrations.
Details
- Date
- 08 Feb 2026 · T−40
- Phase
- Pre-launch › Trailer campaign
- Category
- Trailer & teaser
- Markets
- United States, Global
- Led by
- Studio-led
- Channels
- TV, YouTube
Sources 4
- Project Hail Mary | Final TrailerAmazon MGM Studios (YouTube) · 08 Feb 2026 · youtube.com · PrimaryVerifies: Final trailer, tagline "Believe in the Hail Mary"
- Project Hail Mary | Big Game SpotAmazon MGM Studios (YouTube) · 10 Feb 2026 · youtube.com · PrimaryVerifies: The Super Bowl spot, posted online
- 'Project Hail Mary' Trailer: Can Ryan Gosling & Rocky Save The World?Deadline · 08 Feb 2026 · deadline.com · SecondaryVerifies: Final trailer; Randy's Donuts football stunt; second trailer on Nov 19 with Champagne Supernova; first trailer June 30
- 'Project Hail Mary': How Ryan Gosling's Box Office Hit and Marketing Marvel Made Amazon MGM the Surprise Studio Star of CinemaConThe Hollywood Reporter · 20 Apr 2026 · hollywoodreporter.com · SecondaryVerifies: Campaign tactics list (press tour, JPL/Griffith junkets, viral videos and view counts, NFC video, partnerships, Super Bowl/NBA/Olympics integrations, light shows, creator work); CinemaCon 2026; fifth weekend -15%
More from trailer campaign
30 Jun 2025 T−263
First trailer reveals Rocky and draws 400M views in a week
Amazon MGM released the first trailer online nine months before release. Deadline reported 400M global views in its first week, citing WaveMetrix, the most for a trailer of an original film and the most for any Amazon or MGM trailer.
GLOBALConfirmed
Phil Lord and Christopher Miller
18 Nov 2025 T−122
Second trailer sells the friendship, set to "Champagne Supernova"
The second trailer opened on Rocky knocking on the glass and laid out the shared mission. Its YouTube description led with "An unlikely friendship. An impossible mission."
GLOBALConfirmed
Studio-led
Deadline dates it 19 November; the YouTube upload is dated 18 November (Pacific time).