Pre-launch › Hype acceleration · 08 Feb 2026 · T−40
Gosling throws a football through the Randy's Donuts sign
The final trailer was promoted with a video of Gosling throwing a neon green football through the hole of the giant doughnut on Randy's Donuts in Los Angeles. THR counts it as part of a "Ryan Gosling Believes in the Hail Mary" series of impossible throws.
Why it matters
The title gave the campaign a sports idiom to play with, and Gosling performed it himself.
AnalysisThe numbers
- 10M+Video viewsNot stated · as of 20 Apr 2026ReportedSource: The Hollywood Reporter
Details
- Date
- 08 Feb 2026 · T−40
- Phase
- Pre-launch › Hype acceleration
- Category
- Guerrilla & stunt
- Markets
- United States
- Led by
- Studio-led
- Partners
- Ryan Gosling, Randy's Donuts
- Channels
- Social
Sources 2
- 'Project Hail Mary' Trailer: Can Ryan Gosling & Rocky Save The World?Deadline · 08 Feb 2026 · deadline.com · SecondaryVerifies: Final trailer; Randy's Donuts football stunt; second trailer on Nov 19 with Champagne Supernova; first trailer June 30
- 'Project Hail Mary': How Ryan Gosling's Box Office Hit and Marketing Marvel Made Amazon MGM the Surprise Studio Star of CinemaConThe Hollywood Reporter · 20 Apr 2026 · hollywoodreporter.com · SecondaryVerifies: Campaign tactics list (press tour, JPL/Griffith junkets, viral videos and view counts, NFC video, partnerships, Super Bowl/NBA/Olympics integrations, light shows, creator work); CinemaCon 2026; fifth weekend -15%
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25 Jan 2026 T−54
Gosling video on "the Hail Mary" airs around the NFC Championship
Gosling recorded a promotional video for the NFC Championship game about the idea of the Hail Mary in sports and in life, according to The Hollywood Reporter.
USReported
Ryan Gosling · Talent as distribution
THR does not give a date; dated to the NFC Championship game. The desk has not seen the video.
05 Feb 2026 T−43
Studio teases a final trailer and a Super Bowl spot for Sunday
A short tease on Amazon MGM's channel announced the final trailer and a Big Game spot for Super Bowl Sunday.
USConfirmed
Studio-led
05 Feb 2026 T−43
LEGO Icons set of the Hail Mary ship, with Grace and Rocky figures
LEGO revealed set 11389, an 830-piece model of the Hail Mary for adults, priced at $99.99, £99.99 and €109.99, with a Ryland Grace minifigure and a brick-built Rocky. It went on sale at LEGO.com on 1 March.
USUKEUROPEReported
LEGO · Scarcity & collectibles
Announcement date and on-sale date from Brickset, a fan site; Variety confirms the set, piece count and US price.