Pre-launch › Trailer campaign · 30 Jun 2025 · T−263
First trailer reveals Rocky and draws 400M views in a week
Amazon MGM released the first trailer online nine months before release. Deadline reported 400M global views in its first week, citing WaveMetrix, the most for a trailer of an original film and the most for any Amazon or MGM trailer.
Why it matters
Showing the alien Rocky, a reveal the novel saves, drew complaints from readers but gave the film a hook beyond "Gosling in space".
AnalysisThe numbers
- 400MTrailer views, first weekResearch firm · All platforms, worldwide · as of 9 Jul 2025ReportedSource: Deadline, TheWrapDeadline attributes the count to WaveMetrix.
Details
- Date
- 30 Jun 2025 · T−263
- Phase
- Pre-launch › Trailer campaign
- Category
- Trailer & teaser
- Markets
- Global
- Led by
- Studio-led
- Partners
- Phil Lord and Christopher Miller
- Channels
- YouTube, Social
Sources 4
- Project Hail Mary - Official TrailerAmazon MGM Studios (YouTube) · 30 Jun 2025 · youtube.com · PrimaryVerifies: First trailer online; "Only in theaters and IMAX 3.20.26"
- 'Project Hail Mary' Trailers Blasts Off To 400M Views, Pic Set for Comic-ConDeadline · 09 Jul 2025 · deadline.com · SecondaryVerifies: 400M global views in the first week, per WaveMetrix
- 'Project Hail Mary' Boasts Biggest Original Film Trailer Ever With 400 Million First-Week ViewsTheWrap · 09 Jul 2025 · thewrap.com · SecondaryVerifies: Record claim; directors' joint social post
- 'Project Hail Mary' Trailer: Can Ryan Gosling & Rocky Save The World?Deadline · 08 Feb 2026 · deadline.com · SecondaryVerifies: Final trailer; Randy's Donuts football stunt; second trailer on Nov 19 with Champagne Supernova; first trailer June 30
More from trailer campaign
18 Nov 2025 T−122
Second trailer sells the friendship, set to "Champagne Supernova"
The second trailer opened on Rocky knocking on the glass and laid out the shared mission. Its YouTube description led with "An unlikely friendship. An impossible mission."
GLOBALConfirmed
Studio-led
Deadline dates it 19 November; the YouTube upload is dated 18 November (Pacific time).
08 Feb 2026 T−40
Final trailer and a Super Bowl LX spot, "Believe in the Hail Mary"
Amazon MGM released the final trailer on Super Bowl Sunday and bought a spot in the game. The trailer gave the clearest look yet at Rocky. THR lists the Super Bowl among the campaign's sports integrations.
USGLOBALConfirmed
Studio-led