Pre-launch › Hype acceleration · Mar 2026 · T−19
Screenings with NASA, faith, HBCU and science groups; creator hoaxes and fan edits
THR lists partner screenings with NASA and with sports, faith and family, multicultural and science communities, including Spelman College's debate team. Creators ran "Sun is Dying" hoax pranks, and the studio pushed trailer fan edits and BookTok work.
Single source, a list in THR; dates not given.
Details
- Date
- Mar 2026 · T−19
- Phase
- Pre-launch › Hype acceleration
- Category
- Creator & influencer
- Markets
- United States
- Led by
- Studio-led
- Partners
- NASA
- Channels
- Live event, Social, TikTok
Sources 1
- 'Project Hail Mary': How Ryan Gosling's Box Office Hit and Marketing Marvel Made Amazon MGM the Surprise Studio Star of CinemaConThe Hollywood Reporter · 20 Apr 2026 · hollywoodreporter.com · SecondaryVerifies: Campaign tactics list (press tour, JPL/Griffith junkets, viral videos and view counts, NFC video, partnerships, Super Bowl/NBA/Olympics integrations, light shows, creator work); CinemaCon 2026; fifth weekend -15%
More from hype acceleration
25 Jan 2026 T−54
Gosling video on "the Hail Mary" airs around the NFC Championship
Gosling recorded a promotional video for the NFC Championship game about the idea of the Hail Mary in sports and in life, according to The Hollywood Reporter.
USReported
Ryan Gosling · Talent as distribution
THR does not give a date; dated to the NFC Championship game. The desk has not seen the video.
05 Feb 2026 T−43
Studio teases a final trailer and a Super Bowl spot for Sunday
A short tease on Amazon MGM's channel announced the final trailer and a Big Game spot for Super Bowl Sunday.
USConfirmed
Studio-led
05 Feb 2026 T−43
LEGO Icons set of the Hail Mary ship, with Grace and Rocky figures
LEGO revealed set 11389, an 830-piece model of the Hail Mary for adults, priced at $99.99, £99.99 and €109.99, with a Ryland Grace minifigure and a brick-built Rocky. It went on sale at LEGO.com on 1 March.
USUKEUROPEReported
LEGO · Scarcity & collectibles
Announcement date and on-sale date from Brickset, a fan site; Variety confirms the set, piece count and US price.