Pre-launch › Hype acceleration · Mar 2026 · T−19
Audible partnership puts the novel back atop bestseller lists
Deadline reports that partnerships with Audible helped return Weir's novel to the top of The New York Times and Audible bestseller lists.
Partnership terms and dates not given.
Details
- Date
- Mar 2026 · T−19
- Phase
- Pre-launch › Hype acceleration
- Category
- Brand partnership
- Markets
- United States
- Led by
- Partner-led
- Partners
- Audible, Andy Weir
- Channels
- Retail
Sources 1
- Box Office: 'Project Hail Mary' Opening to $80M In U.S.Deadline · 22 Mar 2026 · deadline.com · SecondaryVerifies: $80.6M estimate; PLF share; PostTrak; campaign recap (Audible, Jeopardy, SNL, media tour, sports integrations, light shows, NASA/JPL)
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25 Jan 2026 T−54
Gosling video on "the Hail Mary" airs around the NFC Championship
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USReported
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05 Feb 2026 T−43
Studio teases a final trailer and a Super Bowl spot for Sunday
A short tease on Amazon MGM's channel announced the final trailer and a Big Game spot for Super Bowl Sunday.
USConfirmed
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05 Feb 2026 T−43
LEGO Icons set of the Hail Mary ship, with Grace and Rocky figures
LEGO revealed set 11389, an 830-piece model of the Hail Mary for adults, priced at $99.99, £99.99 and €109.99, with a Ryland Grace minifigure and a brick-built Rocky. It went on sale at LEGO.com on 1 March.
USUKEUROPEReported
LEGO · Scarcity & collectibles
Announcement date and on-sale date from Brickset, a fan site; Variety confirms the set, piece count and US price.