Pre-launch › Hype acceleration · Week of 02 Mar 2026 · T−18
Press tour to London, Paris, Mexico City and New York
Gosling toured London, Paris, Mexico City and New York. US junkets were held at science locations, including NASA's Jet Propulsion Laboratory and Griffith Observatory.
Dates for each stop are not given by the sources the desk opened.
Details
- Date
- Week of 02 Mar 2026 · T−18
- Phase
- Pre-launch › Hype acceleration
- Category
- Premiere & junket
- Markets
- United Kingdom, France, Mexico, United States
- Led by
- Studio-led
- Partners
- Ryan Gosling, NASA
- Channels
- Press, Live event
Sources 2
- 'Project Hail Mary': How Ryan Gosling's Box Office Hit and Marketing Marvel Made Amazon MGM the Surprise Studio Star of CinemaConThe Hollywood Reporter · 20 Apr 2026 · hollywoodreporter.com · SecondaryVerifies: Campaign tactics list (press tour, JPL/Griffith junkets, viral videos and view counts, NFC video, partnerships, Super Bowl/NBA/Olympics integrations, light shows, creator work); CinemaCon 2026; fifth weekend -15%
- Box Office: 'Project Hail Mary' Opening to $80M In U.S.Deadline · 22 Mar 2026 · deadline.com · SecondaryVerifies: $80.6M estimate; PLF share; PostTrak; campaign recap (Audible, Jeopardy, SNL, media tour, sports integrations, light shows, NASA/JPL)
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USUKEUROPEReported
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Announcement date and on-sale date from Brickset, a fan site; Variety confirms the set, piece count and US price.