Pre-launch › Trailer campaign · 06 Nov 2025 · T−169
Teaser draws 116.2M views in 24 hours, a music-biopic record
Lionsgate released the first teaser on the morning of its earnings day. Universal posted it internationally the next day. Lionsgate said it reached 116.2 million views in 24 hours, citing WaveMetrix, ahead of Taylor Swift's Eras Tour film at 96.1 million.
Why it matters
The number became the campaign's first proof of demand and was repeated in nearly every later trade story.
AnalysisThe release is confirmed by Lionsgate's YouTube upload. The view count is studio-reported via WaveMetrix and carried by the trades.
The numbers
- 116.2MTeaser views, first 24 hoursStudio-reported · All platforms, worldwide · as of 8 Nov 2025ReportedSource: Deadline, The Hollywood Reporter, TheWrapLionsgate's figure, measured by WaveMetrix.
- 30M+Teaser views, first six hoursStudio-reported · All platforms, worldwide · as of 6 Nov 2025ReportedSource: Deadline
Details
- Date
- 06 Nov 2025 · T−169
- Phase
- Pre-launch › Trailer campaign
- Category
- Trailer & teaser
- Markets
- Global
- Led by
- Studio-led
- Partners
- Jaafar Jackson
- Channels
- YouTube, Social, Cinema
- Mechanics
- Spectacle for social proof
Sources 6
- Michael (2026) Official Teaser - Jaafar JacksonLionsgate Movies (YouTube) · 06 Nov 2025 · youtube.com · PrimaryVerifies: Teaser published November 6, 2025
- Michael | Official TrailerUniversal Pictures (YouTube) · 07 Nov 2025 · youtube.com · PrimaryVerifies: International release of the first footage on Universal's channel
- 'Michael' Trailer: Michael Jackson Becomes the King of Pop in First Footage From BiopicVariety · 06 Nov 2025 · variety.com · SecondaryVerifies: First teaser; cast and synopsis
- 'Michael' Teaser Traffic Racks Up 116M+ Views In First 24 Hours, Record Trailer Launch For LionsgateDeadline · 08 Nov 2025 · deadline.com · SecondaryVerifies: 116.2M views in 24 hours per WaveMetrix; 30M+ in six hours; comparisons; theatrical attach to Now You See Me: Now You Don't
- Lionsgate's 'Michael' Trailer Becomes Most-Watched Music Biopic Launch With 116.2M ViewsThe Hollywood Reporter · 08 Nov 2025 · hollywoodreporter.com · SecondaryVerifies: 116.2M views
- 'Michael' Teaser Trailer Twirls 116 Million Views in 24 Hours, New Record for a Music BiopicTheWrap · 08 Nov 2025 · thewrap.com · SecondaryVerifies: Lionsgate reported the record citing WaveMetrix; distribution split
More from trailer campaign
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