Pre-launch › Trailer campaign · 02 Feb 2026 · T−81
Official trailer introduces the family story
The full trailer opened on "Don't Stop 'Til You Get Enough" and moved to "Billie Jean", with Colman Domingo's Joe Jackson and Nia Long's Katherine.
Details
- Date
- 02 Feb 2026 · T−81
- Phase
- Pre-launch › Trailer campaign
- Category
- Trailer & teaser
- Markets
- Global
- Led by
- Studio-led
- Partners
- Jaafar Jackson, Colman Domingo, Nia Long
- Channels
- YouTube, Social
Sources 3
- Michael (2026) Official Trailer - Jaafar JacksonLionsgate Movies (YouTube) · 02 Feb 2026 · youtube.com · PrimaryVerifies: Official trailer published February 2, 2026
- 'Michael' Trailer: Michael Jackson Biopic Chronicles Rise From Child Star to King of PopVariety · 02 Feb 2026 · variety.com · SecondaryVerifies: Full trailer release
- 'Michael' Biopic Trailer Features Father Joe JacksonThe Hollywood Reporter · 02 Feb 2026 · hollywoodreporter.com · SecondaryVerifies: New trailer; Lionsgate bought a Grammy Awards TV spot on Sunday to flag the Monday launch
More from trailer campaign
06 Nov 2025 T−169
Teaser draws 116.2M views in 24 hours, a music-biopic record
Lionsgate released the first teaser on the morning of its earnings day. Universal posted it internationally the next day. Lionsgate said it reached 116.2 million views in 24 hours, citing WaveMetrix, ahead of Taylor Swift's Eras Tour film at 96.1 million.
GLOBALConfirmed
Jaafar Jackson · Spectacle for social proof
The release is confirmed by Lionsgate's YouTube upload. The view count is studio-reported via WaveMetrix and carried by the trades.
14 Nov 2025 T−161
Teaser attached to Now You See Me in cinemas
The teaser played in theatres with Lionsgate's Now You See Me, Now You Don't from its opening weekend.
USReported
Studio-led
01 Feb 2026 T−82
A Grammy Awards ad points to the next morning's trailer
Lionsgate bought a commercial in the Grammy Awards broadcast to flag the trailer launch on Monday morning.
USReported
Studio-led