Pre-launch › Trailer campaign · 14 Nov 2025 · T−161
Teaser attached to Now You See Me in cinemas
The teaser played in theatres with Lionsgate's Now You See Me, Now You Don't from its opening weekend.
Details
- Date
- 14 Nov 2025 · T−161
- Phase
- Pre-launch › Trailer campaign
- Category
- Cinema & exhibition
- Markets
- United States
- Led by
- Studio-led
- Channels
- Cinema
Sources 2
- 'Michael' Teaser Traffic Racks Up 116M+ Views In First 24 Hours, Record Trailer Launch For LionsgateDeadline · 08 Nov 2025 · deadline.com · SecondaryVerifies: 116.2M views in 24 hours per WaveMetrix; 30M+ in six hours; comparisons; theatrical attach to Now You See Me: Now You Don't
- 'Michael' Teaser Trailer Twirls 116 Million Views in 24 Hours, New Record for a Music BiopicTheWrap · 08 Nov 2025 · thewrap.com · SecondaryVerifies: Lionsgate reported the record citing WaveMetrix; distribution split
More from trailer campaign
06 Nov 2025 T−169
Teaser draws 116.2M views in 24 hours, a music-biopic record
Lionsgate released the first teaser on the morning of its earnings day. Universal posted it internationally the next day. Lionsgate said it reached 116.2 million views in 24 hours, citing WaveMetrix, ahead of Taylor Swift's Eras Tour film at 96.1 million.
GLOBALConfirmed
Jaafar Jackson · Spectacle for social proof
The release is confirmed by Lionsgate's YouTube upload. The view count is studio-reported via WaveMetrix and carried by the trades.
01 Feb 2026 T−82
A Grammy Awards ad points to the next morning's trailer
Lionsgate bought a commercial in the Grammy Awards broadcast to flag the trailer launch on Monday morning.
USReported
Studio-led
02 Feb 2026 T−81
Official trailer introduces the family story
The full trailer opened on "Don't Stop 'Til You Get Enough" and moved to "Billie Jean", with Colman Domingo's Joe Jackson and Nia Long's Katherine.
GLOBALConfirmed
Jaafar Jackson · Colman Domingo · Nia Long