Pre-launch › Announcement & positioning · 07 Feb 2022 · T−1537
Lionsgate acquires the estate-backed biopic
Lionsgate took worldwide rights to a Michael Jackson biopic from producer Graham King and writer John Logan. The estate's co-executors John Branca and John McClain were producers, and Katherine Jackson gave a statement.
Why it matters
The family and estate were part of the launch announcement, which set the film up as the authorised account from the start.
AnalysisDetails
- Date
- 07 Feb 2022 · T−1537
- Phase
- Pre-launch › Announcement & positioning
- Category
- PR & press
- Markets
- United States, Global
- Led by
- Studio-led
- Channels
- Press
Sources 1
- Michael Jackson Biopic 'Michael' From Producer Graham King & Scribe John Logan Lands At LionsgateDeadline · 07 Feb 2022 · deadline.com · SecondaryVerifies: Lionsgate acquires the film; statements from Joe Drake, Graham King and Katherine Jackson
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