Pre-launch › Hype acceleration · 18 Aug 2026 · T−122
Ticket sites crash under demand; AMC's CEO says "we weren't" ready
Fans reported long queues and errors on Fandango and other sites. AMC CEO Adam Aron addressed the frustration, saying the chain thought it was ready but was not.
Details
- Date
- 18 Aug 2026 · T−122
- Phase
- Pre-launch › Hype acceleration
- Category
- Controversy & reactive
- Markets
- United States
- Led by
- Fan / organic
- Partners
- AMC Theatres, Fandango
- Channels
- X, Ticketing
Sources 2
- 'Dune: Part Three' sets off early ticket frenzy as fans crash sales sitesNBC News · 18 Aug 2026 · nbcnews.com · SecondaryVerifies: IMAX 'Save the Date' email; site crashes; AMC CEO Adam Aron's response
- At Least There's New 'Dune: Part Three' Footage to Ease the Ticket PainGizmodo · 18 Aug 2026 · gizmodo.com · SecondaryVerifies: Dune Insider screenings Dec 14/15/17; IMAX release quotes, including 71 minutes in 1.90:1
More from hype acceleration
06 Apr 2026 T−256
IMAX 70mm opening-weekend tickets sell out eight months early
Tickets went on sale at 19 IMAX 70mm theatres for one 7pm show a day from 17 to 20 December. Each came with a collectible filmstrip while supplies lasted. Warner Bros. said they had sold out within hours.
USCAUKConfirmed
IMAX · Scarcity & collectibles
The sale and filmstrip are in Warner Bros.' promo; the sell-out is reported by The Hollywood Reporter.
28 May 2026 T−204
Trailer by Jax wins the Golden Trailer for Best Original Score
The Dune: Part Three trailer from Warner Bros. and the agency Jax had three nominations and won Best Original Score.
USReported
Jax
18 Jul 2026 T−153
About four minutes of footage plays before The Odyssey in IMAX 70mm
The trailer and an extended battle clip ran ahead of IMAX 70mm screenings of Christopher Nolan's The Odyssey, a format Mashable said only 41 theatres can show.
GLOBALReported
IMAX